http://www.anthony-yap.com/2005/08/02/natural-link-building/ Time-Tested Search Engine Optimization That Gets Results Wed, 04 Apr 2007 07:04:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.anthony-yap.com/2005/08/02/natural-link-building/#comment-25 SEO Expert » Blog Archive » The Dangers of Link Building Mon, 06 Feb 2006 07:30:52 +0000 http://www.anthony-yap.com/index.php/2005/08/02/natural-link-building/#comment-25 [...] As I mentioned in an earlier post about natural link building, committing any of the three link taboos: too many links, excessive repetition of the same link text, or being part of a link network, can draw undue attention from the search engines. In this case, the site owner got link-happy and built too many links in a very short period of time (7000 in less than 2 months!) plus participated in a link network called GotLinks. Having any one of the three taboos will undoubtedly get a site in trouble and the site owner committed two of them. [...] [...] As I mentioned in an earlier post about natural link building, committing any of the three link taboos: too many links, excessive repetition of the same link text, or being part of a link network, can draw undue attention from the search engines. In this case, the site owner got link-happy and built too many links in a very short period of time (7000 in less than 2 months!) plus participated in a link network called GotLinks. Having any one of the three taboos will undoubtedly get a site in trouble and the site owner committed two of them. [...]

]]> http://www.anthony-yap.com/2005/08/02/natural-link-building/#comment-19 SEO Expert » Blog Archive » Optimization after the Jagger Update Sun, 20 Nov 2005 07:53:08 +0000 http://www.anthony-yap.com/index.php/2005/08/02/natural-link-building/#comment-19 [...] Directory submissions are still a part of any Search Engine Optimization campaign. Good link building involves being able to get good links that will count, especially in directory submissions which many SEOs do as part of an overall Search Engine Marketing arsenal. In the case of directory submissions, you’ll want to vary the link text and surrounding text every couple of links to ensure that you get credit for those links. If all one-way links pointing to you contain the same link text and description, you could be setting yourself up for duplicate content filtering, rendering those links useless in Google. One of the ways that can be accomplished is through not just varying of your link text, but also varying of your surrounding text in a link. While difficult to implement on Google’s end, it’s very possible that the way they can detect artificial linking is through analysis of the surrounding text of a link. Clearly, if the link text is all the same and the description is as well, it signals to Google that this is an artificial link strategy and can lead them to discount the link value. One-way links and three-way links are preferred over reciprocal links because they appear more natural. [...] [...] Directory submissions are still a part of any Search Engine Optimization campaign. Good link building involves being able to get good links that will count, especially in directory submissions which many SEOs do as part of an overall Search Engine Marketing arsenal. In the case of directory submissions, you’ll want to vary the link text and surrounding text every couple of links to ensure that you get credit for those links. If all one-way links pointing to you contain the same link text and description, you could be setting yourself up for duplicate content filtering, rendering those links useless in Google. One of the ways that can be accomplished is through not just varying of your link text, but also varying of your surrounding text in a link. While difficult to implement on Google’s end, it’s very possible that the way they can detect artificial linking is through analysis of the surrounding text of a link. Clearly, if the link text is all the same and the description is as well, it signals to Google that this is an artificial link strategy and can lead them to discount the link value. One-way links and three-way links are preferred over reciprocal links because they appear more natural. [...]

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