Posted by admin on December 29th, 2005
Pew Internet and American Life surveys done from March 2000 to September 2005 reveal interesting usage statistics. In their 54-page report, they studied areas like online activities, internet use in communication, internet transactions, information retrieval, and entertainment.
The data should not pose a shock to savvy marketers as gender differences are facts we must account for if we are to successfully market online to the right target audience. As body language and behavior expert Allan Pease notes in one of his books “Why Men Don’t Listen & Women Can’t Read Maps“, men and women have completely different brains that haven’t changed much with evolution in the way it fundamentally functions.
Posted by admin on December 22nd, 2005
Digital Inspiration offers an all-in-one preview tool that helps one compare the relevance of Contextual Advertising services offered by Google Adsense, Yahoo Publisher Network (YPN) and Chitika eMiniMalls.
Just plug in the URL and see what ads will display for it. Alternatively, the addon and extensions can be downloaded for use in your browser as well.
Posted by admin on December 20th, 2005
Robert Medford reveals how A-list company websites are using black-hat SEO techniques to game the SERPs. A surprising list of offending sites are listed with an analysis of their site. Companies like GM, Shop NBC, WebEx, NetJets, and SkyMall are listed among them.
A very eye-opening expose which reveals that even the big companies do whatever it takes to out-rank their competitors.