Ever wonder what number of clicks you can expect for position #3 in Yahoo or #7 in MSN?

Wonder no more…

SEO Scoop derived data for Click-Through-Rates (CTR) of top 10 search results based on data from AOL.

Total Searches:9,038,794
Total Clicks: 4,926,623

Click Rank1: 2,075,765
Click Rank2: 586,100 = 3.5x less
Click Rank3: 418,643 = 4.9x less
Click Rank4: 298,532 = 6.9x less
Click Rank5: 242,169 = 8.5x less
Click Rank6: 199,541 = 10.4x less
Click Rank7: 168,080 = 12.3x less
Click Rank8: 148,489 = 14.0x less
Click Rank9: 140,356 = 14.8x less
Click Rank10: 147,551 = 14.1x less

It just demonstrates the importance of striving to better rankings continuously even while a site achieves the top 10. Make no mistake, the #1 position garners the majority of clicks and therefore the profit for laser-targeted keywords.

SEO BlackHat extrapolated the figures from this CTR data and created a wonderful tool to estimate clicks for Google, Yahoo, MSN, and others.

Clickshare By Rank and Search Engine
Rank Google Yahoo MSN The Rest Total
1 25.36% 9.48% 4.97% 2.32% 42.13%
2 7.16% 2.68% 1.40% 0.65% 11.90%
3 5.12% 1.91% 1.00% 0.47% 8.50%
4 3.65% 1.36% 0.72% 0.33% 6.06%
5 2.96% 1.11% 0.58% 0.27% 4.92%
6 2.44% 0.91% 0.48% 0.22% 4.05%
7 2.05% 0.77% 0.40% 0.19% 3.41%
8 1.81% 0.68% 0.36% 0.17% 3.01%
9 1.72% 0.64% 0.34% 0.16% 2.85%
10 1.80% 0.67% 0.35% 0.16% 2.99%

The tool for displaying the estimated CTR traffic is located in my previous post under Keyword Research.