SEO Expert, Anthony Yap

For those webmasters using Adsense and Yahoo Publisher Network as a monetization model for their sites, getting kicked out of the program hurts their bottom line. While some are guilty of blatantly violating the terms of service, many who do their best to be legitimate don’t get any reason for getting banned from the contextaul ad program. This has led to unhappiness and sometime outrage from these webmasters.

Yahoo, in an effort to communicate better with their ad partners, added a compliance manager to YPN. According to the YPN blog:

If a compliance issue is detected on one of your URLs, you will be notified via email and through an alert in your secure account interface. These will direct you to your new Compliance Manager control panel. The Compliance Manager will inform you of what the issue is so that you have the opportunity to fix it. Once you’ve addressed the issue, you can then go back to the Compliance Manager to submit the remedied URL. We’ll get back to you with a status report, usually within seven business days.

This is excellent news for advertisers and hopefully Google will follow suit.

eBay will be launching their keyword advertising system that enables eBay sellers to promote their auctions on other websites.

To be called eBay AdContext, contextual ads for currently auctioned items will appear on web publisher’s sites based on the keywords on the webpage. Since auction inventory changes constantly, ads deliver the new products or services available for sale only. Publishers will receive a cut of between 40%-70% of the auction’s sales, depending on volumes.

This would certainly be a welcome addition to the contextual advertising market.

Content publishers can benefit from a free service that aims to filter out the low-paying Adsense ads at AdsBlacklist.

AdsBlackList will teach you how to seek, recognize and filter low paying google ads which, in most cases, link to MFA (Made for Adsense) sites AND we will provide you with tools that will help you to substantly increase your AdSense revenue, all for free. Why would you settle on taking $0.01 when you can boost it over $0.50 per click and double or triple your earnings ?!

Log in to your Adsense account and select the tab Adsense Setup. You’ll see Competitive Ad Filter as one of the sub-tabs.

Enter the list of URLs you want to filter out. The limit if 200 so you’ll want to be selective and choose the best ones to exclude from your site.