Keyword Research & Analysis Strategies (Part 1): Overview

SEO experts perform extensive keyword research and analysis prior to starting any SEO campaign. Much like PPC marketing, obtaining a large list of related keywords gives a search marketer the opportunity to select the most profitable and high traffic terms. Without a large list of keyword phrases, choices for optimization are slim and probabilities for success decline along … [Read more...]

Google Bombs Defused

In my past article about Google bombing where I mentioned how current President George W. Bush ranked for the term "failure", I discussed how this technique could be used to manipulate rankings and even hurt a competitor's business or a person's name. Matt Cutts, of Google, announced that they have changed the algorithm to reduce the effects of this problem. Reports have come … [Read more...]

The Death of the Browser Address Bar?

The search term "Yahoo" more popular than "sex" in Google? According to Google Trends, it is. The Daily Domainer analyzes the story behind this strange phenomenon. Browser users have apparently gotten used to typing the name of the domain rather than the full domain name with the .com when trying to access popular sites such as Yahoo, MySpace, Amazon and Ebay. Besides the … [Read more...]

Search Volume for the Major Search Engines

Via Nielsen//NetRatings press release: Top 10 Search Providers for December 2006 (US) Google Search - 3 billion searches - 50.8% share of searches Yahoo! Search - 1.4 billion searches - 23.6% share of searches MSN/Windows Live Search - 499 million searches - 8.4% share of searches AOL Search - 362 million searches - 6.1% share of searches My Way Search - 141 … [Read more...]

Wikipedia Spam No More?

Wikipedia is a great repository of information for a net user. It exemplified the wonderful aspects of the web by being a collaborative, self-enforced online encyclopedia. SEOs know the value of an authoritative link from an authoritative site. Being a high traffic, authoritative site which allows anyone to edit its pages, Wikipedia became prone to spam links. Not … [Read more...]