20 Ways Search Engines May Rerank Search Results

Bill Slawski covers the 20 different ways search engines may rerank search results. It's certainly worthy of a read. Here's a summary of the main points: Filtering of duplicate, or near duplicate, content Removing multiple relevant pages from the same site Based upon personal interests Reranking based upon local inter-connectivity Sorting for country specific … [Read more...]

A Cloaking Primer

The word cloaking in SEO for some brings about negative connotations. This technique if used correctly, however, serves its purpose and won't get you banned. Here's the Definitive Guide to Cloaking. … [Read more...]

Optimizing for More Than One Search Engine

Many times I find clients fixate on optimizing for Google. Sometimes, it seems like people treat it as the holy grail for search engines. Granted, it is difficult to get into top results on Google quickly for reasonably competitive key terms but it is not the only search engine that people use. Take the British for example. In a study conducted by Harvest Digital, Pandia … [Read more...]

Nielsen NetRatings UK Search Data

An interesting report released by Nielsen/NetRatings titled "Who Benefits from Search [PDF]" shows the breakdown of markets benefiting from search. In terms of targeting search users, it shows other alternative search engines that have a greater probability of driving visitors to a website so it pays to consider other search engines when optimizing for the UK search … [Read more...]

Search Engine User Behavior Study

iProspect and Jupiter Research surveyed 2,369 online consumers in January 2006 to understand how search users behaved when looking at search results. Here's a summary of their findings: 62% of users clicked on a search result in the first page. 90% of users click on results in the first three pages. Having a high search engine ranking has increased in value for a top … [Read more...]