In my past article about Google bombing where I mentioned how current President George W. Bush ranked for the term "failure", I discussed how this technique could be used to manipulate rankings and even hurt a competitor's business or a person's name. Matt Cutts, of Google, announced that they have changed the algorithm to reduce the effects of this problem. Reports have come … [Read more...] about Google Bombs Defused
Bing
Google Bowling and Search Engine Rankings
We covered Google Bombing in an earlier post and how the method can be extended to influencing your own search engine rankings. Google Bowling, however, is quite different and very real. It is used by unscrupulous online competitors whose sole interest is to sabotage your business by getting it banned or penalized from the search results. Google opened up this … [Read more...] about Google Bowling and Search Engine Rankings
Anchor Text and Backlink Checker
A new anchor text and backlink tool with a funny name - Neat-O Backlink Tool has just been made available. Anchor text is a powerful method for ranking websites as I mentioned in earlier posts on anchor text optimization as well as the phenomenon of using anchor text to 'Google Bowl' another site. This tool is a little slow when we tested it but it does a fairly decent … [Read more...] about Anchor Text and Backlink Checker
Google Rankings for “Failure”
Earlier I reported on how pranksters push unwarranted sites like George Bush's biography to the top of the search engine results list by employing Google Bombing tactics. Despite complaints, Google decided not to manually manipulate rankings of the site. Marissa Mayer, Google's director of consumer products, says: "Pranks like this may be distracting to some, but they … [Read more...] about Google Rankings for “Failure”
Google Bombing and How It Relates to Your Search Engine Rankings
Google bombing as defined by Answers.com: "A Google bomb or Google wash is an attempt to influence the ranking of a given site in results returned by the Google search engine. Due to the way that Google's PageRank algorithm works, a website will be ranked higher if the sites that link to that page all use consistent anchor text. Googlebomb is used both as a verb and a … [Read more...] about Google Bombing and How It Relates to Your Search Engine Rankings