SEO Expert, Anthony Yap » contextual advertising

eBay to Offer Contextual Advertising

Anthony — Mon, 12 Jun 2006 23:12:52 +0000

eBay will be launching their keyword advertising system that enables eBay sellers to promote their auctions on other websites. To be called eBay AdContext, contextual ads for currently auctioned items will appear on web publisher’s sites based on the keywords on the webpage. Since auction inventory changes constantly, ads deliver the new products or services [...]

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MSN AdLab Offers Keyword Tools

Anthony — Thu, 01 Jun 2006 21:57:28 +0000

Still in beta, MSN AdLab offers a wide variety of great keyword tools for advertisers and marketers alike. 11 demos of MSN AdLab tools are currently available in the categories of Paid Search, Contextual Advertising, Behavior Targeting, and Emerging Markets with more coming later. Some of the most useful features include Keyword Mutation Detection (for [...]

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Microsoft AdCenter Officially Launched

Anthony — Wed, 10 May 2006 01:16:58 +0000

Known as MSN AdCenter while it was still in Beta, Microsoft has renamed and launched their contextual advertising product to compete with Google AdSense & Yahoo Publisher Network. For beta advertisers, they can proceed as usual. New advertisers will no longer have to wait for an invite or an open sign-up day to begin their [...]

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Secrets to Successful Blogging

Anthony — Thu, 27 Apr 2006 08:03:05 +0000

Blogs have become very successful and popular of late. They can be very profitable if they are managed and marketed the right way. Generating profits from a blog doesn’t require selling of anything. You can monetize with ad placements, banners, or contextual advertising. The best blogs draw the attention of a large audience and keep [...]

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Search Engines Don’t Rule the Web!

Anthony — Mon, 03 Apr 2006 02:10:47 +0000

As a webmaster and SEO, one of the major focuses I have is on getting a site indexed and ranked. The focus will, undoubtedly, turn to what algorithms search engines use to rank sites and developing unique and powerful strategies to boost link popularity and PageRank. Matt Cutts, known as the Google guy, recently answered [...]

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