SEO Expert, Anthony Yap

AdWords offers an editor which is a free, downloadable Google Adwords account management application for your desktop. You can make changes to your PPC campaigns on your computer before uploading your revised campaigns.

See more of their benefits and features.

In addition to their analysis of factors such as your ad text and clickthrough rate (CTR), Google has incorporated the landing page Quality Score. This score involves evaluating the content and layout of the pages linked from your ads.

Incorporating landing page assessment into the Quality Score will help us improve the overall advertising experience for users, advertisers and partners by increasing the quality of the sites we present in our ad results.

Assuming landing pages meet their landing page standards, it should make no difference.

Advertisers who are providing robust and relevant content will see little change. However, for those who are providing a less positive user experience, the Quality Score may decrease and in turn increase the minimum bid required for the keyword to run. To help define site quality, we’ve created a general set of website design tips and guidelines that should help you evaluate and optimize your site.

Advertisers who operate a site that caters to local areas or specific regions in the USA, customized targeting is the solution to market their products/services to a very specific locations that can be predefined. This customized, laser targeting of your prospects ensures that you don’t blow your marketing budget on poor leads and in areas that your local business cannot service. You end up only targeting areas which you serve. For example, if you ran a pizza joint in your town and only have 2 outlets serving the immediate metropolitan area, you wouldn’t want to place Adwords ads for the entire state. Doing so is wasteful.

The solution? Google combined two technologies it developed to accomplish this advertising goal. Google Adwords using Google Maps makes it a cinch to define the area in which you want your ads to show.

First you set the center of your custom area.

You then set the advertising distance (the radius of the circle) in miles or kilometers.

The AdWords system will translate searchers’ locations into latitude and longitude coordinates and determine whether they fall into your target region.

Google has made it easy and you can learn more about Using Google Maps to target your customers and find out how customized targeting works.