Keyword research, with subscription based tools like Keyword Discovery or WordTracker usually ends up in a massive list of keywords and for some, the list can number in the thousands. Many of the keywords in the list form the "long tail" of search results, a term coined by Chris Anderson. It refers to the collective searches for "low traffic" searches outweighing the searches … [Read more...] about Keyword Research and Analysis Strategies (Part 2): Competition Analysis
keyword research
Keyword Research & Analysis Strategies (Part 1): Overview
SEO experts perform extensive keyword research and analysis prior to starting any SEO campaign. Much like PPC marketing, obtaining a large list of related keywords gives a search marketer the opportunity to select the most profitable and high traffic terms. Without a large list of keyword phrases, choices for optimization are slim and probabilities for success decline along … [Read more...] about Keyword Research & Analysis Strategies (Part 1): Overview
Estimated Click Rates for Top 10 Search Results
Ever wonder what number of clicks you can expect for position #3 in Yahoo or #7 in MSN? Wonder no more... SEO Scoop derived data for Click-Through-Rates (CTR) of top 10 search results based on data from AOL. Total Searches:9,038,794 Total Clicks: 4,926,623 Click Rank1: 2,075,765 Click Rank2: 586,100 = 3.5x less Click Rank3: 418,643 = 4.9x less Click Rank4: … [Read more...] about Estimated Click Rates for Top 10 Search Results
My Favorite Collection of Search Research Tools
Whois and Reverse IP Lookup: Whois Web Hosting Info - This tool not only allows you to check domain whois, you can also use it to do a reverse IP lookup. All without logging in! Keyword Research: Overture and Google Keyword Suggestion Tool - Combo keyword tool to gives the searcher one-click access to all the popular free keyword research tools in the market. Great … [Read more...] about My Favorite Collection of Search Research Tools
AOL Gives Free Keyword Research Data
AOL released data on the 20 million searches 650,000 searchers did over a 3 month period earlier this year. The data contains a goldmine of information at 20 million keywords. This data, while seasonal and limited only to AOL data, potentially links data to specific AOL users. In the case of Thelma Arnold, a 62-year old widow who lives in Lilburn, GA, a NY Times reporter … [Read more...] about AOL Gives Free Keyword Research Data