SEO Expert, Anthony Yap » keyword research

Keyword Research and Analysis Strategies (Part 2): Competition Analysis

Anthony — Wed, 04 Apr 2007 07:02:35 +0000

Keyword research, with subscription based tools like Keyword Discovery or WordTracker usually ends up in a massive list of keywords and for some, the list can number in the thousands. Many of the keywords in the list form the “long tail” of search results, a term coined by Chris Anderson. It refers to the collective [...]

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Keyword Research & Analysis Strategies (Part 1): Overview

Anthony — Fri, 16 Mar 2007 01:03:41 +0000

SEO experts perform extensive keyword research and analysis prior to starting any SEO campaign. Much like PPC marketing, obtaining a large list of related keywords gives a search marketer the opportunity to select the most profitable and high traffic terms. Without a large list of keyword phrases, choices for optimization are slim and probabilities for [...]

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Estimated Click Rates for Top 10 Search Results

Anthony — Sat, 12 Aug 2006 07:57:08 +0000

Ever wonder what number of clicks you can expect for position #3 in Yahoo or #7 in MSN? Wonder no more… SEO Scoop derived data for Click-Through-Rates (CTR) of top 10 search results based on data from AOL. Total Searches:9,038,794 Total Clicks: 4,926,623 Click Rank1: 2,075,765 Click Rank2: 586,100 = 3.5x less Click Rank3: 418,643 [...]

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My Favorite Collection of Search Research Tools

Anthony — Fri, 11 Aug 2006 21:08:10 +0000

Whois and Reverse IP Lookup: Whois Web Hosting Info – This tool not only allows you to check domain whois, you can also use it to do a reverse IP lookup. All without logging in! Keyword Research: Overture and Google Keyword Suggestion Tool – Combo keyword tool to gives the searcher one-click access to all [...]

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AOL Gives Free Keyword Research Data

Anthony — Thu, 10 Aug 2006 07:57:36 +0000

AOL released data on the 20 million searches 650,000 searchers did over a 3 month period earlier this year. The data contains a goldmine of information at 20 million keywords. This data, while seasonal and limited only to AOL data, potentially links data to specific AOL users. In the case of Thelma Arnold, a 62-year [...]

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