SEO experts perform extensive keyword research and analysis prior to starting any SEO campaign. Much like PPC marketing, obtaining a large list of related keywords gives a search marketer the opportunity to select the most profitable and high traffic terms. Without a large list of keyword phrases, choices for optimization are slim and probabilities for success decline along … [Read more...] about Keyword Research & Analysis Strategies (Part 1): Overview
link building
Google Bombs Defused
In my past article about Google bombing where I mentioned how current President George W. Bush ranked for the term "failure", I discussed how this technique could be used to manipulate rankings and even hurt a competitor's business or a person's name. Matt Cutts, of Google, announced that they have changed the algorithm to reduce the effects of this problem. Reports have come … [Read more...] about Google Bombs Defused
Viral Link Building Through Link Baiting
Link building is one of the major keys in ranking effectively with the search engines. Many techniques have evolved to capitalize on the hidden gold from attaining top rankings and getting free search engine traffic. Of them all, link baiting has to be one of the best methods to build incoming links. Link baiting boosts the link popularity of a web site and has quickly … [Read more...] about Viral Link Building Through Link Baiting
Google Patent #20050071741 Implications
Google filed a patent which was made publicly available recently called 'Information retrieval based on historical data'. While not a leisurely read like a novel would be, it certainly gives a great deal of insight into the future of search engine algorithm technology and is certainly worth studying for the SEO enthusiast. Aging Delay I mentioned in another post the issue … [Read more...] about Google Patent #20050071741 Implications
How Authority Links Affect Rankings
Any search engine optimization campaign involves link building as a major element in attaining top search rankings. To rank well long term, a SEO must seek out the highest quality links possible and avoid links from bad neighborhoods, low quality sites, and employing other questionable SEO techniques. In the search for links, how does choosing what sites to obtain links … [Read more...] about How Authority Links Affect Rankings