online marketing

Keyword Research and Analysis Strategies (Part 2): Competition Analysis

Keyword research, with subscription based tools like Keyword Discovery or WordTracker usually ends up in a massive list of keywords and for some, the list can number in the thousands. Many of the keywords in the list form the "long tail" of search results, a term coined by Chris Anderson. It refers to the collective searches for "low traffic" searches outweighing the searches … [Read more...] about Keyword Research and Analysis Strategies (Part 2): Competition Analysis

Keyword Research & Analysis Strategies (Part 1): Overview

SEO experts perform extensive keyword research and analysis prior to starting any SEO campaign. Much like PPC marketing, obtaining a large list of related keywords gives a search marketer the opportunity to select the most profitable and high traffic terms. Without a large list of keyword phrases, choices for optimization are slim and probabilities for success decline along … [Read more...] about Keyword Research & Analysis Strategies (Part 1): Overview

Strategic Online Marketing

Too often, I deal with prospective clients who are looking to optimize their site and rank in the top 10. While this is a worthwhile goal, I emphasize to clients that it is important to consider marketing strategy as a whole and not in a vacuum. I refer to this as looking from the perspective of a bird. From the bird's eye point of view, it can see everything happening … [Read more...] about Strategic Online Marketing

Web Analytics: Greater Profits with Lesser Effort

"If you don't measure it, you can't improve it" This is so true in marketing whether offline or online. Web analytics plays a major role in determining the success of any search engine marketing campaign. Measuring the effectiveness of your search marketing helps you improve on your current performance and also helps to identify the online marketing activities that … [Read more...] about Web Analytics: Greater Profits with Lesser Effort