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Digital Marketing Expert, Anthony Yap

Time-Tested Marketing That Gets Results

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The End of Yahoo Search

Having waited months for the final OK, Yahoo's search platform is now officially powered by Bing. Testing of the integration was ongoing for the last several months and search users saw results very similar to Bing's. Some search results still vary on Yahoo because they still add their own little touches to the search listings but for the most part, users will be seeing the … [Read more...] about The End of Yahoo Search

Search Volume for the Major Search Engines

Via Nielsen//NetRatings press release: Top 10 Search Providers for December 2006 (US) Google Search - 3 billion searches - 50.8% share of searches Yahoo! Search - 1.4 billion searches - 23.6% share of searches MSN/Windows Live Search - 499 million searches - 8.4% share of searches AOL Search - 362 million searches - 6.1% share of searches My Way Search - 141 … [Read more...] about Search Volume for the Major Search Engines

Yahoo Search Marketing New Ad System: Panama

Yahoo will be introducing it's new ad system codenamed Panama sometime between July and September. While it doesn't affect any Yahoo search advertisers now, the switch introduces several advanced features that many current advertisers have been requesting. It'll definitely change the current PPC advertising strategy for advertisers on Yahoo when it rolls out. The ranking … [Read more...] about Yahoo Search Marketing New Ad System: Panama

Secrets to Successful Blogging

Blogs have become very successful and popular of late. They can be very profitable if they are managed and marketed the right way. Generating profits from a blog doesn't require selling of anything. You can monetize with ad placements, banners, or contextual advertising. The best blogs draw the attention of a large audience and keep them coming back for more. There are … [Read more...] about Secrets to Successful Blogging

Will Link Buying Get a Site Penalized?

Getting penalized by the search engines. For marketers who invest a significant amount of money and time in generating revenue online, this can be a nagging concern. Here are some questions I get frequently: Will the search engines know I bought links? For the unsophisticated link buyer outsourcing this task, this is probably a yes. I've seen link building done on … [Read more...] about Will Link Buying Get a Site Penalized?

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