In my past article about Google bombing where I mentioned how current President George W. Bush ranked for the term "failure", I discussed how this technique could be used to manipulate rankings and even hurt a competitor's business or a person's name. Matt Cutts, of Google, announced that they have changed the algorithm to reduce the effects of this problem. Reports have come … [Read more...] about Google Bombs Defused
reputation management
Reputation and Brand Management Online
When most people think branding, they think about what happens offline. The familiar names of large corporations come to mind when slogans like "When it absolutely, positively has to be there overnight...", "You’re in good hands with...", "It’s everywhere you want to be". You can quickly see that these are instantly recognizable companies and brands. When you think … [Read more...] about Reputation and Brand Management Online