The majority of web traffic is driven by four major search engines - Google, Yahoo, MSN, and AskJeeves. Not being found or not being indexed by these search engines puts your business at an incredible disadvantage. People all around the world, 24 hours a day 7 days a week, are searching for information, shopping, and buying. Search is the preferred method of navigating the … [Read more...] about Why Should You Bother with Achieving Search Engine Rankings?
search engine marketing
UK Search Marketing Market Grows 100% in 2005
According to the E-consultancy Search Marketing Buyer's Guide for 2006, the U.K. market for search engine marketing will be worth an estimated £1.41 billion ($2.6 billion) by the end of 2006 with paid search amounting to more than 90% of the total (US$2.4 billion). SEO will be worth US$276 million by the end of 2006. … [Read more...] about UK Search Marketing Market Grows 100% in 2005
Optimization after the Jagger Update
Jagger is the name of the latest major Google Algorithm update. This update was done in three phases: Jagger 1, 2, and 3. These major updates are referred to as the 'Google Dance' and used to be done on a monthly basis before they switched to a continual update of the SERPs with major updates every three months. Since this latest Google update, it has caused many sites to … [Read more...] about Optimization after the Jagger Update
Web Analytics: Greater Profits with Lesser Effort
"If you don't measure it, you can't improve it" This is so true in marketing whether offline or online. Web analytics plays a major role in determining the success of any search engine marketing campaign. Measuring the effectiveness of your search marketing helps you improve on your current performance and also helps to identify the online marketing activities that … [Read more...] about Web Analytics: Greater Profits with Lesser Effort
The Future of Paid Search Marketing
Traditional advertising has its place in marketing any business. In time to come, however, the balance of power will shift towards paid search engine marketing. ClickZ News found in a JupiterResearch report forecasting the next five years in the U.S. paid search market that paid search revenues will outpace display advertising by 2010. The category accounted for 34 … [Read more...] about The Future of Paid Search Marketing