SEO Expert, Anthony Yap » Search Engine Optimization Tips

Researching Keyword Phrase Demographics

Anthony — Wed, 27 Aug 2008 18:51:57 +0000

According to the Microsoft AdCenter blog, they’ve updated their Demographic keyword research tool to better find keywords and plan campaigns. For example, knowing what percentage of searchers using a particular keyword phrase will help to determine whether ranking in MSN Live search is worthwhile since the search users in that engine leans towards women. This [...]

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How Search Engines Treat the No-Follow Differently

Anthony — Tue, 01 May 2007 22:21:15 +0000

No-follow links are those links which have the HTML attribute of “nofollow” and can be seen simply by right-clicking on a text link and selecting properties. If you are using Firefox, the little window will display several characteristics for the link. One of them is called Relation. If you see a nofollow after it instead [...]

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Keyword Research and Analysis Strategies (Part 2): Competition Analysis

Anthony — Wed, 04 Apr 2007 07:02:35 +0000

Keyword research, with subscription based tools like Keyword Discovery or WordTracker usually ends up in a massive list of keywords and for some, the list can number in the thousands. Many of the keywords in the list form the “long tail” of search results, a term coined by Chris Anderson. It refers to the collective [...]

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Keyword Research & Analysis Strategies (Part 1): Overview

Anthony — Fri, 16 Mar 2007 01:03:41 +0000

SEO experts perform extensive keyword research and analysis prior to starting any SEO campaign. Much like PPC marketing, obtaining a large list of related keywords gives a search marketer the opportunity to select the most profitable and high traffic terms. Without a large list of keyword phrases, choices for optimization are slim and probabilities for [...]

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Wikipedia Spam No More?

Anthony — Mon, 22 Jan 2007 16:47:38 +0000

Wikipedia is a great repository of information for a net user. It exemplified the wonderful aspects of the web by being a collaborative, self-enforced online encyclopedia. SEOs know the value of an authoritative link from an authoritative site. Being a high traffic, authoritative site which allows anyone to edit its pages, Wikipedia became prone to [...]

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