Keyword research, with subscription based tools like Keyword Discovery or WordTracker usually ends up in a massive list of keywords and for some, the list can number in the thousands. Many of the keywords in the list form the "long tail" of search results, a term coined by Chris Anderson. It refers to the collective searches for "low traffic" searches outweighing the searches … [Read more...] about Keyword Research and Analysis Strategies (Part 2): Competition Analysis
search engine optimization
Keyword Research & Analysis Strategies (Part 1): Overview
SEO experts perform extensive keyword research and analysis prior to starting any SEO campaign. Much like PPC marketing, obtaining a large list of related keywords gives a search marketer the opportunity to select the most profitable and high traffic terms. Without a large list of keyword phrases, choices for optimization are slim and probabilities for success decline along … [Read more...] about Keyword Research & Analysis Strategies (Part 1): Overview
Secrets to Successful Blogging
Blogs have become very successful and popular of late. They can be very profitable if they are managed and marketed the right way. Generating profits from a blog doesn't require selling of anything. You can monetize with ad placements, banners, or contextual advertising. The best blogs draw the attention of a large audience and keep them coming back for more. There are … [Read more...] about Secrets to Successful Blogging
How Authority Links Affect Rankings
Any search engine optimization campaign involves link building as a major element in attaining top search rankings. To rank well long term, a SEO must seek out the highest quality links possible and avoid links from bad neighborhoods, low quality sites, and employing other questionable SEO techniques. In the search for links, how does choosing what sites to obtain links … [Read more...] about How Authority Links Affect Rankings
Will Link Buying Get a Site Penalized?
Getting penalized by the search engines. For marketers who invest a significant amount of money and time in generating revenue online, this can be a nagging concern. Here are some questions I get frequently: Will the search engines know I bought links? For the unsophisticated link buyer outsourcing this task, this is probably a yes. I've seen link building done on … [Read more...] about Will Link Buying Get a Site Penalized?