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Digital Marketing Expert, Anthony Yap

Time-Tested Marketing That Gets Results

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Why Should You Bother with Achieving Search Engine Rankings?

The majority of web traffic is driven by four major search engines - Google, Yahoo, MSN, and AskJeeves. Not being found or not being indexed by these search engines puts your business at an incredible disadvantage. People all around the world, 24 hours a day 7 days a week, are searching for information, shopping, and buying. Search is the preferred method of navigating the … [Read more...] about Why Should You Bother with Achieving Search Engine Rankings?

Google Click to Call

Google publishes U.S. patent application 20060004627 The application covers a method of serving up ads based on the limitations of a mobile device, ad relevance, user preference, CPM and CPC price, and other performance factors. The scoring system determines which ads to serve. Depending on the score, it may even connect the user by calling an advertiser directly when web … [Read more...] about Google Click to Call

Are Text Links a Good Way to Advertise A Website?

After speaking with many website owners, I find many still believe that having a link in someone’s little-known directory is going to bring valuable traffic. What matters is not the number of hits or unique visits alone. Rather, the quality of the traffic. If your visitors are stopping by randomly and have no real interest in your site or the contents, you’re unlikely to … [Read more...] about Are Text Links a Good Way to Advertise A Website?

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