No-follow links are those links which have the HTML attribute of “nofollow” and can be seen simply by right-clicking on a text link and selecting properties.没有后续的联系，这些联系具有的HTML属性“ nofollow ”可以看出，只需按一下滑鼠右键，文本链接并且选择属性。 If you are using Firefox, the little window will display several characteristics for the link.如果您使用的是Firefox ，小窗口将显示几个特点，为联系汇率制度。 One of them is called Relation.其中之一是所谓的关系。 If you see a nofollow after it instead of external, the link you just checked is a no-follow link.如果您看到一个nofollow后，而不是外部的联系，你刚才检查是一个没有后续的联系。

This attribute has been pushed hard by Matt Cutts in an attempt to scare webmasters into conforming to Google’s standards.此属性一直努力推动由马特cutts在企图吓唬网站管理员到符合Google的标准。 He wanted those webmasters who sold text links on their sites to add “nofollow” to all their paid links thereby preventing them from passing “link juice” or PageRank.他希望这些网站管理员谁出售文本链接在其网站上加上“ nofollow ”他们的所有的付费链接，从而防止他们通过“链接汁”或PageRank 。 Google would treat these links as untrusted links so no PageRank or anchor text value would be passed. Google将在处理这些环节的不信任的链接，使没有PageRank或锚文本值会予以通过。 Understandably, the use of paid links skews the Google ranking algorithm towards the site owners who have money to invest in site promotion versus those who don’t.可以理解的是，使用付费链接skews在Google的排名算法对网站所有者谁有钱投资，在网站推广银两那些谁不。

There has been much confusion with webmasters “guessing” at how the various major search engines (Google, Yahoo, Live, and Ask) treat these sort of links.有很多的混乱与网站管理员“猜测”如何在各大搜索引擎（ Google ，雅虎，生活，并要求）对待这类链接。 Many webmasters believed that the use of these links caused the links to literally be “not followed” or indexed.许多网站管理员认为，使用这些链接所造成的链接从字面上来看是“没有遵循”或索引。 Now, for once and for all, Loren at Search Engine Journal has laid it to rest by getting the search engine’s nofollow treatment straight from the source - the search engines.现在，一旦和为所有，罗文在搜索引擎杂志奠定了它的休息所获得的搜索引擎的nofollow治疗直从源头上-搜索引擎。

His findings are summarized well in a chart:他的调查结果归纳，以及在一个图表：

I find it interesting that Yahoo displays nofollow backlinks from sites in Yahoo Site Explorer but doesn’t count it towards search engine ranking.我觉得有趣的是，雅虎显示nofollow的反向从网站在雅虎网站浏览，但并不指望这对搜索引擎的排名。 Live Search has not offered any information on this topic yet.生活搜索并没有提供任何关于此主题的资讯。

Keyword research, with subscription based tools like Keyword Discovery or WordTracker usually ends up in a massive list of keywords and for some, the list can number in the thousands.关键字的研究，基于订阅工具，如发现或关键字wordtracker通常结束在一个大规模的关键字清单，并为一些，该名单的人数可以在数千人。 Many of the keywords in the list form the “ long tail ” of search results, a term coined by Chris Anderson.很多关键字在清单中形成了“ 尾巴很长 ”的搜索结果，任期创造了由克里斯安德森。 It refers to the collective searches for “low traffic” searches outweighing the searches done for more popular searches.它是指以集体搜寻“低交通”搜寻重的搜索做的更受欢迎的搜寻。 There will be some keywords that don’t even show up in the keyword research that get traffic in the long tail.会有一些关键字，甚至不显示在关键字的研究，得到交通，在尾巴很长。 If you haven’t read it, it’sa good idea to get your copy .如果你有没有看过，这是个好主意，以获取您的副本 。 It will certainly give you a whole new insight into online marketing.它必将给你一个全新的洞察在线营销。 Understandably, it is difficult for many small or medium-sized businesses to attempt to rank for so many terms initially.可以理解的，是很困难的，许多是小型或中型的企业，企图排名这么多的条款，最初。 We only have to choose a handful of the higher traffic, relevant keywords to start.我们不仅要选择少数较高的交通，相关的关键字开始。

In the first article of this keyword research and analysis series , we discussed keyword lists and the smart selection of potential keywords suitable for further SEO analysis.在第一条此关键字的研究和分析系列 ，我们讨论的关键字清单和智能的选择合适的潜在关键字徐作进一步分析。 Now that we have built up a massive list of possible keywords (hopefully), how do we whittle it down to the select few to target?我们现在已建立了一个庞大的名单，可能的关键字（希望） ，我们如何怀特下来，向专责数的目标呢？ What if we have hundreds of potential keywords for different products/services to sift through?是什么，如果我们有数百个潜在关键字为不同的产品/服务筛选通过？ Ironically, to select only the most targeted keywords that drive quality traffic to your site, you would have invest in a small pay-per-click search marketing campaign.讽刺的是，只选择最有针对性的关键字驱动器品质的流量，以您的网站，您会投资在一个很小的每次点击付费搜索营销活动。 We would only do this on a small scale and for a short duration of time to determine the true value of this massive list of keywords.我们只能这样做对小规模的和一个会期很短的时间，以确定真正的价值，这项庞大的关键字清单。 You can get immediate feedback from the PPC traffic.您可以得到即时反馈信息，从PPC的交通。 Rather than guess which keyword phrases will drive quality traffic, we’ll know for certain which ones truly will from detailed web analytics.而非猜测其中的关键字词组，将驱动器的质量流量，我们就会知道某些哪些真正会从详细的网站分析。 If you haven’t already opened up a Google Adwords campaign yet, now is a good time to do so for this test.如果您尚未开辟了Google AdWords广告系列，但现在是一个很好的时间，这样做此测试。 For this trial, shutting off the content network where ads appear on Google Adsense publisher sites is highly recommended.对于这次审判，关闭了内容网络广告出现在Google AdSense发布商的网站是高度推荐。 We are trying to test keywords for traffic quality.我们正在努力测试关键字的交通质量。 Remember, proper testing can only be done on one variable at a time.请记住，正确的测试，只能做了一个变量在一个时间。 If you don’t have use any web analytics for your site currently, sign up for a free analytics account with Google Analytics.如果您没有使用任何Web分析为您的网站目前，注册一个免费的分析Google Analytics帐户。 Google Analytics complements Adwords nicely for tracking so it is an excellent way to get started. Google的分析补充的AdWords很好的跟踪，所以是一个很好的方式，即可开始使用。 Investing a small amount to test the keywords using PPC only serves to improve the probabilities of only optimizing for the best keywords resulting in time and cost savings.投资一个小数目，以测试关键字使用仅限PPC服务，以改善的概率只有优化最好的关键词，导致节省时间和成本。 The traffic should result in an action you want your visitors to take such as opting in or a purchase.交通的结果，应在一个行动您希望您的访客采取如在选择或购买。

Once we have identified profitable keywords to optimize for, we are not finished yet.一旦我们确定了有利可图的关键词优化，我们尚未完成。 We still have to perform keyword competition analysis on the keywords.我们仍然要执行的关键字竞争分析有关的关键字。 Again, what drives the most traffic is not necessarily the best to go after at this point of the site promotion process.再次，究竟是什么推动最交通不一定是最好的去后，在这一点上该网站的推广进程。 If no SEO work has been done previously, it’s usually best to avoid very high traffic key terms because they typically have large amounts of competition.如果没有徐的工作已经做了此之前，它的通常是最好的，以避免交通非常高的关键条款，因为它们通常有大量的竞争。 To be certain what competition exists for your search term, search each term in Google with each key phrase wrapped in double quotes (eg. “online dating service”).到一定有什么存在竞争，为您的搜索字词，搜索每个学期在Google与每一个关键短语包裹在双引号（例如“网上约会服务” ） 。 Obviously, with the large number of keywords, it’s best to keep all our data on an Excel spreadsheet to record all important data found during our keyword research.显然，与大量的关键字，最好保持我们的所有数据， Excel试算表，以记录所有重要的数据，发现在我们的关键字研究。

Let’s run through an example.让我们贯穿一个例子。 When we type in “online dating service” (with the quotes) in Google, notice that it reports that we have “Results 1-10 of about 1,570,000 for …” as the top right corner of your browser window.当我们在键入“网上约会服务” （引号）在Google ，发现该报告说，我们有“结果1月10日约157.0万，为… … ”作为右上角的浏览器窗口。 Hmm… That seems like a large amount of competititors to go up against. HMM的…这好像了大量的competititors去反对。

We want to see if there really are over a million competitors for this phrase.我们希望看到的，如果真的有超过100万的竞争对手，为这句话。 Since Google only shows 10 pages of results at a time, we’ll have to adjust our browsing preferences to make our searches faster.由于Google只显示10页结果的时间，我们将必须调整我们的浏览选项，使我们的搜索更快捷。 First, set browsing preferences in Google to list 100 sites at a time by clicking on preferences near the Google search box at the top.首先，设置浏览选项在Google列出100个网站在一个时间通过点击偏好附近的Google搜索框在顶部。 This can be done in any browser.这是可以做到在任何浏览器中。 Note: cookies in your browser needs to be enabled.注：浏览器中的cookies必须启用。 Now instead of showing 10 results per page, you can view 100 results at one time.现在不是显示结果10 ％页，您可以查看100个结果在同一时间。

We click on the last page of the search engine results pages which should list the 901-1000th result.我们按一下最后一页的搜索引擎结果页，其中应列出901 -第一千结果。 At this time of writing, when we click on the last page (in this case, 10) we find that we truly only have 818 “real competitors”!在这个时候写作，当我们按一下最后一页（在这种情况下， 10 ）我们发现我们真正只有818 “真正的竞争对手” ！ Google’s focus is on relevancy and it’s likely that these other pages were not included because Google deems them as unimportant to the searcher because of irrelevant content or duplicate content. Google的重点是相关性和它的可能，这些其他的页面并不包括在内，因为Google认为他们不重要，以搜寻，因为不相关的内容或重复的内容。 These unlisted pages are in therefore in Google’s supplemental index.这些非上市的页面都在，因此在Google的补充索引中。 The supplemental index is different from the “main” search engine index and supplemental results usually show when there aren’t enough results to show or the terms are very obscure.补充指数是不同的“主”搜索引擎索引和补充结果通常显示时有没有足够的结果显示或条款是非常模糊。

We now have the number of real competitors for this keyword phrase.我们现在有多少真正的竞争对手，这个关键字词组。 We rinse and repeat the process until we have completed competition analysis for all the keywords in the list.我们冲洗和重复这一过程，直到我们已经完成了竞争分析的所有关键字，在清单中。 Is this process time consuming?是这个过程的时间呢？ Yes!是！ Worth the effort?值得努力的？ Definitely, especially if you’re serious about long-term results.肯定，尤其是如果您有严重的长期的结果。

The next step is going to make the difference in your SEO campaign.下一步是要作出不同的搜寻引擎最佳化的运动。 It is investigating keyword phrase difficulty.这是调查的关键字词组的困难。 From our experience as SEOs, we can understand why many clients want fast results.从我们的经验，作为seos ，我们可以明白为何许多客户想要快速的结果。 From a business cashflow perspective, if it takes some time and a significant investment to get the site ranked with a reasonable level of traffic.从商业的现金流量的角度来看，如果它需要一些时间和进行大量投资，取得该网站的排名与一个合理的水平交通。 If a website owner embarks on a campaign to achieve higher rankings for a very difficult search term, they are almost certainly doomed to fail.如果一个网站拥有者走上一项运动，达到更高的排名为一个非常困难的搜索来说，他们几乎可以肯定注定要失败的。 Sometimes it’s because the SEO techniques weren’t sound.有时它的，因为徐技术不健全。 Many times, it’s keyword choice.很多时候，它的关键字的选择。 SEO is an art and takes quite a bit of skill to get it done right.徐是一种艺术，并采取了不少位技能得到这样做的权利。 Feedback is difficult to obtain with difficult terms therefore it’s hard to gauge what really is needed to accomplish the task.反馈是很难获得与困难的条款，因此它的努力来衡量什么是真正需要完成的任务。 Because they do not see much progress even in a year, many give up before reaching the finish line.因为他们没有看到很大的进展，甚至在一年内，许多放弃才到达终点线。

Now, you can mitigate these risks.现在，您可以减轻这些风险。 By comparing the difficulty level of your search terms on a whole, you’ll increase your chances of ranking higher in the search engines in a shorter period of time and with considerably less resources expended.比较困难的水平，您的搜索字词就整体而言，您会增加您的机会，排名更高的搜索引擎在一个较短的时间内，并与相当少的资源支出。 We will covered how to do this in our next article.我们将涵盖如何做，这在我们的下篇文章。

If you want to get keyword research done but don’t want to spend the time to do it, let our SEO experts handle it.如果你想获得关键字的研究做了，但不想花时间去这样做，让我们的徐专家处理。 You can learn more about our keyword research services here .您可以了解更多关于我们的关键字研究服务在这里 。

Anthony Yap is the principal SEO expert for http://www.searchmarketingroi.com .张炳良叶先生是主要的徐专家 http://www.searchmarketingroi.com 。 He delivers higher search engine rankings for his search engine optimization clients, driving quality website traffic that converts.他提供更高的搜索引擎排名为他的搜索引擎优化客户，驾驶质量的网站流量转换。 For internet marketing consulting services, contact me. 互联网营销咨询服务，与我联系。

SEO experts perform extensive keyword research and analysis prior to starting any SEO campaign.徐专家执行广泛的关键字的研究和分析前开始，任何徐运动。 Much like PPC marketing, obtaining a large list of related keywords gives a search marketer the opportunity to select the most profitable and high traffic terms.很像PPC的市场营销，取得一个大名单，相关的关键字，让搜索营销的机会，选择最有利可图的和高流量的条款。 Without a large list of keyword phrases, choices for optimization are slim and probabilities for success decline along with it.没有一个大名单的关键字词组，选择优化的机会和成功的概率下降，随着它。

Armed with a good research tool (which is usually a paid version), a SEO collects a large subset of related terms in a list and analyzes the competition levels for the ones with higher search traffic first.武装起来的一个很好的研究工具（这是通常支付版） ，徐在收集大量的子有关的条款在一份名单，并分析了竞争水平，为那些具有较高的搜索点击量第一。 It is important for web marketers to understand that keyword research tools are not perfect in their data by any means.这是很重要的网路行销要明白，关键字研究工具是不完美在他们的个人资料以任何手段。 This is because many of the search tools available gather data from meta search engines.这是因为许多的搜索可用的工具收集数据，由元搜索引擎。 Unless the search tool is directly linked to the actual search engine database and outputs data in it’s entirety, there is always room for possible error since the data collection method is not perfect in itself.除非搜索工具是直接联系到实际搜索引擎的数据库和产出数据，在它的全部，总是存在的空间，可能的错误，因为数据收集方法并非十全十美，在本身。 For search engines to provide direct access to this data without limitations would be any SEOs dream come true.为搜索引擎提供直接存取此数据没有限制，将任何seos梦想成真。 This, however, is unlikely to happen because the potential for abuse is just too high.不过，这是不可能发生，因为滥用的可能性，只是太高。 There are two ways keyword research tools may not report completely accurate data.有两种方法关键字研究工具未必报告完全准确的数据。 First, your tool of choice may output incorrect daily or monthly search traffic.首先，您的首选工具，可输出不正确每日或每月的搜寻流量。 Second, it may not list other keywords that are actually being searched for.第二，它可能无法列出其他的关键字，其实是被搜查。 Just because the data isn’t perfect doesn’t mean it isn’t useful.仅仅因为数据并非十全十美，并不意味着它是不是有用。 We can still deduce relative search traffic strengths from the numbers given so you can feel reasonably safe, in general, when viewing traffic potential on relative terms.我们仍然可以推断出相对的搜寻流量的优势，从数字，所以你可以感觉到合理的安全，一般来说，当观看的交通潜力，相对而言。

Great search engine optimization experts, though, are not only looking for the most targeted and relevant search terms but are also seeking keywords and search phrases that have a decent chance of getting ranked in the search engines.伟大的搜索引擎优化专家，虽然，不仅是寻找最有针对性的和相关的搜寻条件，但也寻求关键字和搜索词组有一个像样的机会获得排名在搜索引擎。 Like any marketplace, there are gaps and opportunities which competent SEOs will seek out before expending a large amount of resources on optimizing similar good search phrases.像任何市场，有差距和机会，其中主管seos将寻求之前，花费了大量的资源，优化类似的良好的搜索短语。 This is because similar, yet relevant, search terms have varying levels of difficulty and competition levels.这是因为类似的，但有关的，搜索的条款具有不同程度的困难和竞争水平。 After collecting a large subset of related terms in a list, a SEO analyzes the keyword competition levels for the ones with higher search traffic first.之后，收集大量的子相关的条款在清单中，徐在分析了关键字的竞争水平，为那些具有较高的搜索点击量第一。

For websites starting their optimization, it is highly recommended the internet marketer goes after the low-hanging fruit.网站开始他们的优化，这是强烈建议互联网营销商云后挂的较低的果子。 Why?为什么？ This simply means to quickly rank for terms with the least competition levels and reasonable traffic volume.这只是手段，迅速职级与最不发达国家的竞争水平和合理的交通量。 Many inexperienced to the SEO game, naturally lean towards the highest search traffic terms first.许多经验不足的向徐的游戏，自然倾向于最高的搜寻流量条款第一。 This is the single biggest mistake newbies make and sets them up for failure before the SEO campaign even gets started.这是单一的最大错误，新手作出，并列出他们的失败之前，徐运动，甚至得到开始。 Let’s say you sell diamond jewelry.让我们说你卖钻石首饰。 An amateur would go for “diamond jewelry” as their first target since this keyword yields a higher number of searches.一个业余会去为“钻石首饰”作为他们的首要目标以来，这个关键字收益率较高的搜索次数。 In most cases, however, the keyword which is the most intuitive is not the one to go after because it is the most generic term for that product.在大多数情况下，不过，关键字，这是最直观的，是不是一去之后，因为它是最一般用语，该产品。 Rather than going after “diamond jewelry”, you have a choice of related terms such as “black diamond jewelry”, “blue diamond jewelry”, “discount diamond jewelry”, “blue diamond wedding jewelry” and so on.而不是去后， “钻石首饰” ，你是有选择的相关条款，如“黑钻石首饰” ， “蓝钻石首饰” ， “折扣钻石首饰” ， “蓝钻石婚礼珠宝” ，等等。 Of course, you’d generally only optimize for products you actually sell so as to increase sales conversion and not mislead your visitors.当然，您一般只有优化产品你实际上出售，从而增加销售转换，而不是混淆视听，您的访客。 Thus, if you don’t offer “blue diamond jewelry”, you don’t want to go after it unless your expertise as a diamond retailer tells you that black diamonds are far superior to blue diamonds and you are attempting to sway potential buyers of blue diamonds to black diamonds as a strategy.因此，如果您不提供“蓝钻石首饰” ，您不想去后，除非您的专业知识作为一个钻石零售商告诉你，黑色钻石是远优于蓝色钻石和您正试图左右的潜在买家蓝钻石黑钻石作为一项战略。

With a more straightforward approach to optimization, these search terms “black diamond jewelry”, “blue diamond jewelry”, and “discount diamond jewelry” show significantly lower search numbers relative to “diamond jewelry”.一个更简单的方法，优化，这些搜索字词的“黑钻石首饰” ， “蓝钻石首饰” ， “折扣钻石首饰”显示，显着降低搜索的人数相对“钻石首饰” 。 These keyword phrases are considered tier two search terms.这些关键字词组被认为是第二级的搜索字词。 Jewelry and diamond jewelry are considered tier one search terms.珠宝首饰和钻石首饰被认为是第一级的搜索字词。 For most niche markets, optimizing for more specific terms and directing the visitor to the related subpage of the website converts a whole lot better than general terms.对于大多数利基市场，优化为更具体的条款和指导访客的相关subpage该网站的转换整个很多优于一般条款。 Therefore, it is a great strategy to go ahead and optimize for these tier two keywords (after you’ve confirmed the competitiveness of the keyword search phrase).因此，它是一个伟大的战略，继续和优化为这些三级两个关键字（后您确认的竞争力，关键字搜寻词组） 。 By building up traffic for the a bigger basket of lesser competitive terms, you will be able to have the equivalent traffic levels as if you were going after one or two difficult search terms.建立交通为更大的篮子较轻的竞争条件，您将可以有相当于交通的水平，如果你去后，一个或两个困难的搜索字词。 You’ll reach your goal of getting higher search rankings with faster and with less resources.您达到您的目标，获得较高的排名与搜索更快，与更少的资源。

There is also another benefit many fail to realize.此外，还有另一个好处，许多未能实现。 Notice also that the terms above have the base term “diamond jewelry” in them.通知还指出，上述条款有相应的“钻石首饰”在他们。 As an experienced SEO company , we have found that you are getting credit for the base term even though you aren’t specifically going after it in your inbound anchor link text.作为一位经验丰富的徐公司 ，我们发现您收到的信用为基础的任期，即使你是不是专门去后，在您的访港锚的链接文字。 Furthermore, in terms of business cashflow, it is going to be much easier to rank the lower search traffic terms first and therefore start getting some sales to generate more profit that can be channeled into the tougher key phrases.此外，在业务条款的现金流量，这是要容易得多职级较低的搜寻流量的条款第一，因此开始得到一些销售创造更多的利润，可以引导到更严厉的关键短语。 Rather than hoping to rank a tougher search term which usually takes longer and costs more, it makes sense to generate profits that can be applied towards further aggressive Internet marketing and ensure that your pool of marketing funds don’t dry up before getting higher search engine rankings.而不是希望的排名更强硬的搜索字词通常需要较长时间和费用更多，它使意识产生的利润可以应用于对进一步咄咄逼人的网际网路行销，并确保您的池市场营销资金不干涸之前更高的搜索引擎排名。 Once you reach the top ten rankings for the tier two or tier three search terms, your attempt to rank your website for tier one terms, jewelry and diamond jewelry or even gold jewelry, will be an easier climb to the top.当您达到了十大的排名为第二级或第三级的搜索字词，您的企图排名您的网站为三层一条款，珠宝和钻石首饰，甚至是黄金饰品，将是一个更容易爬上顶端。

We’ll cover how to perform detailed keyword and competition analysis in part two of this article.我们将如何执行详细的关键字和竞争分析，在第二部分这篇文章。 In the meantime, here are some useful free online keyword tools for starters:在此同时，这里有一些实用的免费在线关键字工具为首发：
WordTracker Free Keyword Tool wordtracker免费关键字工具
Google Adwords External Keyword Tool Google AdWords的外部关键字工具
Overture Search Suggestion Tool Overture的搜索建议工具

More search engine optimization resources are available on our SEO tools page.更多的搜索引擎优化资源，可在我们的徐工具页。

Written by Anthony Yap, leading SEO expert for http://www.searchmarketingroi.com .书面由Anthony狂吠，导致徐专家 http://www.searchmarketingroi.com 。 Search Marketing ROI offers unique, customized online marketing programs and internet marketing consulting for online businesses.搜索营销投资回报率提供了独特的，定制的在线营销计划和营销咨询互联网在线业务。 Gain search engine visibility with our search engine optimization or link building packages.获得搜索引擎的能见度与我们的搜索引擎优化或链接建设的软件包。