SEO experts perform extensive keyword research and analysis prior to starting any SEO campaign.徐专家执行广泛的关键字的研究和分析前开始，任何徐运动。 Much like PPC marketing, obtaining a large list of related keywords gives a search marketer the opportunity to select the most profitable and high traffic terms.很像PPC的市场营销，取得一个大名单，相关的关键字，让搜索营销的机会，选择最有利可图的和高流量的条款。 Without a large list of keyword phrases, choices for optimization are slim and probabilities for success decline along with it.没有一个大名单的关键字词组，选择优化的机会和成功的概率下降，随着它。

Armed with a good research tool (which is usually a paid version), a SEO collects a large subset of related terms in a list and analyzes the competition levels for the ones with higher search traffic first.武装起来的一个很好的研究工具（这是通常支付版） ，徐在收集大量的子有关的条款在一份名单，并分析了竞争水平，为那些具有较高的搜索点击量第一。 It is important for web marketers to understand that keyword research tools are not perfect in their data by any means.这是很重要的网路行销要明白，关键字研究工具是不完美在他们的个人资料以任何手段。 This is because many of the search tools available gather data from meta search engines.这是因为许多的搜索可用的工具收集数据，由元搜索引擎。 Unless the search tool is directly linked to the actual search engine database and outputs data in it’s entirety, there is always room for possible error since the data collection method is not perfect in itself.除非搜索工具是直接联系到实际搜索引擎的数据库和产出数据，在它的全部，总是存在的空间，可能的错误，因为数据收集方法并非十全十美，在本身。 For search engines to provide direct access to this data without limitations would be any SEOs dream come true.为搜索引擎提供直接存取此数据没有限制，将任何seos梦想成真。 This, however, is unlikely to happen because the potential for abuse is just too high.不过，这是不可能发生，因为滥用的可能性，只是太高。 There are two ways keyword research tools may not report completely accurate data.有两种方法关键字研究工具未必报告完全准确的数据。 First, your tool of choice may output incorrect daily or monthly search traffic.首先，您的首选工具，可输出不正确每日或每月的搜寻流量。 Second, it may not list other keywords that are actually being searched for.第二，它可能无法列出其他的关键字，其实是被搜查。 Just because the data isn’t perfect doesn’t mean it isn’t useful.仅仅因为数据并非十全十美，并不意味着它是不是有用。 We can still deduce relative search traffic strengths from the numbers given so you can feel reasonably safe, in general, when viewing traffic potential on relative terms.我们仍然可以推断出相对的搜寻流量的优势，从数字，所以你可以感觉到合理的安全，一般来说，当观看的交通潜力，相对而言。

Great search engine optimization experts, though, are not only looking for the most targeted and relevant search terms but are also seeking keywords and search phrases that have a decent chance of getting ranked in the search engines.伟大的搜索引擎优化专家，虽然，不仅是寻找最有针对性的和相关的搜寻条件，但也寻求关键字和搜索词组有一个像样的机会获得排名在搜索引擎。 Like any marketplace, there are gaps and opportunities which competent SEOs will seek out before expending a large amount of resources on optimizing similar good search phrases.像任何市场，有差距和机会，其中主管seos将寻求之前，花费了大量的资源，优化类似的良好的搜索短语。 This is because similar, yet relevant, search terms have varying levels of difficulty and competition levels.这是因为类似的，但有关的，搜索的条款具有不同程度的困难和竞争水平。 After collecting a large subset of related terms in a list, a SEO analyzes the keyword competition levels for the ones with higher search traffic first.之后，收集大量的子相关的条款在清单中，徐在分析了关键字的竞争水平，为那些具有较高的搜索点击量第一。

For websites starting their optimization, it is highly recommended the internet marketer goes after the low-hanging fruit.网站开始他们的优化，这是强烈建议互联网营销商云后挂的较低的果子。 Why?为什么？ This simply means to quickly rank for terms with the least competition levels and reasonable traffic volume.这只是手段，迅速职级与最不发达国家的竞争水平和合理的交通量。 Many inexperienced to the SEO game, naturally lean towards the highest search traffic terms first.许多经验不足的向徐的游戏，自然倾向于最高的搜寻流量条款第一。 This is the single biggest mistake newbies make and sets them up for failure before the SEO campaign even gets started.这是单一的最大错误，新手作出，并列出他们的失败之前，徐运动，甚至得到开始。 Let’s say you sell diamond jewelry.让我们说你卖钻石首饰。 An amateur would go for “diamond jewelry” as their first target since this keyword yields a higher number of searches.一个业余会去为“钻石首饰”作为他们的首要目标以来，这个关键字收益率较高的搜索次数。 In most cases, however, the keyword which is the most intuitive is not the one to go after because it is the most generic term for that product.在大多数情况下，不过，关键字，这是最直观的，是不是一去之后，因为它是最一般用语，该产品。 Rather than going after “diamond jewelry”, you have a choice of related terms such as “black diamond jewelry”, “blue diamond jewelry”, “discount diamond jewelry”, “blue diamond wedding jewelry” and so on.而不是去后， “钻石首饰” ，你是有选择的相关条款，如“黑钻石首饰” ， “蓝钻石首饰” ， “折扣钻石首饰” ， “蓝钻石婚礼珠宝” ，等等。 Of course, you’d generally only optimize for products you actually sell so as to increase sales conversion and not mislead your visitors.当然，您一般只有优化产品你实际上出售，从而增加销售转换，而不是混淆视听，您的访客。 Thus, if you don’t offer “blue diamond jewelry”, you don’t want to go after it unless your expertise as a diamond retailer tells you that black diamonds are far superior to blue diamonds and you are attempting to sway potential buyers of blue diamonds to black diamonds as a strategy.因此，如果您不提供“蓝钻石首饰” ，您不想去后，除非您的专业知识作为一个钻石零售商告诉你，黑色钻石是远优于蓝色钻石和您正试图左右的潜在买家蓝钻石黑钻石作为一项战略。

With a more straightforward approach to optimization, these search terms “black diamond jewelry”, “blue diamond jewelry”, and “discount diamond jewelry” show significantly lower search numbers relative to “diamond jewelry”.一个更简单的方法，优化，这些搜索字词的“黑钻石首饰” ， “蓝钻石首饰” ， “折扣钻石首饰”显示，显着降低搜索的人数相对“钻石首饰” 。 These keyword phrases are considered tier two search terms.这些关键字词组被认为是第二级的搜索字词。 Jewelry and diamond jewelry are considered tier one search terms.珠宝首饰和钻石首饰被认为是第一级的搜索字词。 For most niche markets, optimizing for more specific terms and directing the visitor to the related subpage of the website converts a whole lot better than general terms.对于大多数利基市场，优化为更具体的条款和指导访客的相关subpage该网站的转换整个很多优于一般条款。 Therefore, it is a great strategy to go ahead and optimize for these tier two keywords (after you’ve confirmed the competitiveness of the keyword search phrase).因此，它是一个伟大的战略，继续和优化为这些三级两个关键字（后您确认的竞争力，关键字搜寻词组） 。 By building up traffic for the a bigger basket of lesser competitive terms, you will be able to have the equivalent traffic levels as if you were going after one or two difficult search terms.建立交通为更大的篮子较轻的竞争条件，您将可以有相当于交通的水平，如果你去后，一个或两个困难的搜索字词。 You’ll reach your goal of getting higher search rankings with faster and with less resources.您达到您的目标，获得较高的排名与搜索更快，与更少的资源。

There is also another benefit many fail to realize.此外，还有另一个好处，许多未能实现。 Notice also that the terms above have the base term “diamond jewelry” in them.通知还指出，上述条款有相应的“钻石首饰”在他们。 As an experienced SEO company , we have found that you are getting credit for the base term even though you aren’t specifically going after it in your inbound anchor link text.作为一位经验丰富的徐公司 ，我们发现您收到的信用为基础的任期，即使你是不是专门去后，在您的访港锚的链接文字。 Furthermore, in terms of business cashflow, it is going to be much easier to rank the lower search traffic terms first and therefore start getting some sales to generate more profit that can be channeled into the tougher key phrases.此外，在业务条款的现金流量，这是要容易得多职级较低的搜寻流量的条款第一，因此开始得到一些销售创造更多的利润，可以引导到更严厉的关键短语。 Rather than hoping to rank a tougher search term which usually takes longer and costs more, it makes sense to generate profits that can be applied towards further aggressive Internet marketing and ensure that your pool of marketing funds don’t dry up before getting higher search engine rankings.而不是希望的排名更强硬的搜索字词通常需要较长时间和费用更多，它使意识产生的利润可以应用于对进一步咄咄逼人的网际网路行销，并确保您的池市场营销资金不干涸之前更高的搜索引擎排名。 Once you reach the top ten rankings for the tier two or tier three search terms, your attempt to rank your website for tier one terms, jewelry and diamond jewelry or even gold jewelry, will be an easier climb to the top.当您达到了十大的排名为第二级或第三级的搜索字词，您的企图排名您的网站为三层一条款，珠宝和钻石首饰，甚至是黄金饰品，将是一个更容易爬上顶端。

We’ll cover how to perform detailed keyword and competition analysis in part two of this article.我们将如何执行详细的关键字和竞争分析，在第二部分这篇文章。 In the meantime, here are some useful free online keyword tools for starters:在此同时，这里有一些实用的免费在线关键字工具为首发：
WordTracker Free Keyword Tool wordtracker免费关键字工具
Google Adwords External Keyword Tool Google AdWords的外部关键字工具
Overture Search Suggestion Tool Overture的搜索建议工具

More search engine optimization resources are available on our SEO tools page.更多的搜索引擎优化资源，可在我们的徐工具页。

Written by Anthony Yap, leading SEO expert for http://www.searchmarketingroi.com .书面由Anthony狂吠，导致徐专家 http://www.searchmarketingroi.com 。 Search Marketing ROI offers unique, customized online marketing programs and internet marketing consulting for online businesses.搜索营销投资回报率提供了独特的，定制的在线营销计划和营销咨询互联网在线业务。 Gain search engine visibility with our search engine optimization or link building packages.获得搜索引擎的能见度与我们的搜索引擎优化或链接建设的软件包。