Keyword research, with subscription based tools like Keyword Discovery or WordTracker usually ends up in a massive list of keywords and for some, the list can number in the thousands.关键字的研究，基于订阅工具，如发现或关键字wordtracker通常结束在一个大规模的关键字清单，并为一些，该名单的人数可以在数千人。 Many of the keywords in the list form the “ long tail ” of search results, a term coined by Chris Anderson.很多关键字在清单中形成了“ 尾巴很长 ”的搜索结果，任期创造了由克里斯安德森。 It refers to the collective searches for “low traffic” searches outweighing the searches done for more popular searches.它是指以集体搜寻“低交通”搜寻重的搜索做的更受欢迎的搜寻。 There will be some keywords that don’t even show up in the keyword research that get traffic in the long tail.会有一些关键字，甚至不显示在关键字的研究，得到交通，在尾巴很长。 If you haven’t read it, it’sa good idea to get your copy .如果你有没有看过它，这是个好主意，以获取您的副本 。 It will certainly give you a whole new insight into online marketing.它必将给你一个全新的洞察在线营销。 Understandably, it is difficult for many small or medium-sized businesses to attempt to rank for so many terms initially.可以理解的，是很困难的，许多是小型或中型的企业，企图排名这么多的条款，最初。 We only have to choose a handful of the higher traffic, relevant keywords to start.我们不仅要选择少数较高的交通，相关的关键字开始。

In the first article of this keyword research and analysis series , we discussed keyword lists and the smart selection of potential keywords suitable for further SEO analysis.在第一条此关键字的研究和分析系列 ，我们讨论的关键字清单和智能的选择合适的潜在关键字徐作进一步分析。 Now that we have built up a massive list of possible keywords (hopefully), how do we whittle it down to the select few to target?我们现在已建立了一个庞大的名单，可能的关键字（希望） ，我们如何怀特下来，以专责数的目标呢？ What if we have hundreds of potential keywords for different products/services to sift through?是什么，如果我们有数百个潜在关键字为不同的产品/服务筛选通过？ Ironically, to select only the most targeted keywords that drive quality traffic to your site, you would have invest in a small pay-per-click search marketing campaign.讽刺的是，只选择最有针对性的关键字驱动器品质的流量，以您的网站，您会投资在一个很小的每次点击付费搜索营销活动。 We would only do this on a small scale and for a short duration of time to determine the true value of this massive list of keywords.我们只能这样做对小规模的和一个会期很短的时间，以确定真正的价值，这项庞大的关键字清单。 You can get immediate feedback from the PPC traffic.您可以得到即时反馈信息，从PPC的交通。 Rather than guess which keyword phrases will drive quality traffic, we’ll know for certain which ones truly will from detailed web analytics.而非猜测其中的关键字词组，将驱动器的质量流量，我们就会知道某些哪些真正会从详细的网站分析。 If you haven’t already opened up a Google Adwords campaign yet, now is a good time to do so for this test.如果您尚未开辟了Google AdWords广告系列，但现在是一个很好的时间，这样做此测试。 For this trial, shutting off the content network where ads appear on Google Adsense publisher sites is highly recommended.对于这次审判，关闭了内容网络广告出现在Google AdSense发布商的网站是高度推荐。 We are trying to test keywords for traffic quality.我们正在努力测试关键字的交通质量。 Remember, proper testing can only be done on one variable at a time.请记住，正确的测试，只能做了一个变量在一个时间。 If you don’t have use any web analytics for your site currently, sign up for a free analytics account with Google Analytics.如果您没有使用任何Web分析为您的网站目前，注册一个免费的分析Google Analytics帐户。 Google Analytics complements Adwords nicely for tracking so it is an excellent way to get started. Google的分析补充的AdWords很好的跟踪，所以是一个很好的方式，即可开始使用。 Investing a small amount to test the keywords using PPC only serves to improve the probabilities of only optimizing for the best keywords resulting in time and cost savings.投资一个小数目，以测试关键字使用仅限PPC服务，以改善的概率只有优化最好的关键词，导致节省时间和成本。 The traffic should result in an action you want your visitors to take such as opting in or a purchase.交通的结果，应在一个行动您希望您的访客采取如在选择或购买。

Once we have identified profitable keywords to optimize for, we are not finished yet.一旦我们确定了有利可图的关键词优化，我们尚未完成。 We still have to perform keyword competition analysis on the keywords.我们仍然要执行的关键字竞争分析有关的关键字。 Again, what drives the most traffic is not necessarily the best to go after at this point of the site promotion process.再次，究竟是什么推动最交通不一定是最好的去后，在这一点上该网站的推广进程。 If no SEO work has been done previously, it’s usually best to avoid very high traffic key terms because they typically have large amounts of competition.如果没有徐的工作已经做了此之前，它的通常是最好的，以避免交通非常高的关键条款，因为它们通常有大量的竞争。 To be certain what competition exists for your search term, search each term in Google with each key phrase wrapped in double quotes (eg. “online dating service”).到一定有什么存在竞争，为您的搜索字词，搜索每个学期在Google与每一个关键短语包裹在双引号（例如“网上约会服务” ） 。 Obviously, with the large number of keywords, it’s best to keep all our data on an Excel spreadsheet to record all important data found during our keyword research.显然，与大量的关键字，最好保持我们的所有数据， Excel试算表，以记录所有重要的数据，发现在我们的关键字研究。

Let’s run through an example.让我们贯穿一个例子。 When we type in “online dating service” (with the quotes) in Google, notice that it reports that we have “Results 1-10 of about 1,570,000 for …” as the top right corner of your browser window.当我们在键入“网上约会服务” （引号）在Google ，发现该报告说，我们有“结果1月10日约157.0万，为… … ”作为右上角的浏览器窗口。 Hmm… That seems like a large amount of competititors to go up against. HMM的…这好像了大量的competititors去反对。

We want to see if there really are over a million competitors for this phrase.我们希望看到的，如果真的有超过100万的竞争对手，为这句话。 Since Google only shows 10 pages of results at a time, we’ll have to adjust our browsing preferences to make our searches faster.由于Google只显示10页结果的时间，我们将必须调整我们的浏览选项，使我们的搜索更快捷。 First, set browsing preferences in Google to list 100 sites at a time by clicking on preferences near the Google search box at the top.首先，设置浏览选项在Google列出100个网站在一个时间通过点击偏好附近的Google搜索框在顶部。 This can be done in any browser.这是可以做到在任何浏览器中。 Note: cookies in your browser needs to be enabled.注：浏览器中的cookies必须启用。 Now instead of showing 10 results per page, you can view 100 results at one time.现在不是显示结果10 ％页，您可以查看100个结果在同一时间。

We click on the last page of the search engine results pages which should list the 901-1000th result.我们按一下最后一页的搜索引擎结果页，其中应列出901 -第一千结果。 At this time of writing, when we click on the last page (in this case, 10) we find that we truly only have 818 “real competitors”!在这个时候写作，当我们按一下最后一页（在这种情况下， 10 ）我们发现我们真正只有818 “真正的竞争对手” ！ Google’s focus is on relevancy and it’s likely that these other pages were not included because Google deems them as unimportant to the searcher because of irrelevant content or duplicate content. Google的重点是相关性和它的可能，这些其他的页面并不包括在内，因为Google认为他们不重要，以搜寻，因为不相关的内容或重复的内容。 These unlisted pages are in therefore in Google’s supplemental index.这些非上市的页面都在，因此在Google的补充索引中。 The supplemental index is different from the “main” search engine index and supplemental results usually show when there aren’t enough results to show or the terms are very obscure.补充指数是不同的“主”搜索引擎索引和补充结果通常显示时有没有足够的结果显示或条款是非常模糊。

We now have the number of real competitors for this keyword phrase.我们现在有多少真正的竞争对手，这个关键字词组。 We rinse and repeat the process until we have completed competition analysis for all the keywords in the list.我们冲洗和重复这一过程，直到我们已经完成了竞争分析的所有关键字，在清单中。 Is this process time consuming?是这个过程的时间呢？ Yes!是！ Worth the effort?值得努力的？ Definitely, especially if you’re serious about long-term results.肯定，尤其是如果您有严重的长期的结果。

The next step is going to make the difference in your SEO campaign.下一步是要作出不同的搜寻引擎最佳化的运动。 It is investigating keyword phrase difficulty.这是调查的关键字词组的困难。 From our experience as SEOs, we can understand why many clients want fast results.从我们的经验，作为seos ，我们可以明白为何许多客户想要快速的结果。 From a business cashflow perspective, if it takes some time and a significant investment to get the site ranked with a reasonable level of traffic.从商业的现金流量的角度来看，如果它需要一些时间和进行大量投资，取得该网站的排名与一个合理的水平交通。 If a website owner embarks on a campaign to achieve higher rankings for a very difficult search term, they are almost certainly doomed to fail.如果一个网站拥有者走上一项运动，达到更高的排名为一个非常困难的搜索来说，他们几乎可以肯定注定要失败的。 Sometimes it’s because the SEO techniques weren’t sound.有时它的，因为徐技术不健全。 Many times, it’s keyword choice.很多时候，它的关键字的选择。 SEO is an art and takes quite a bit of skill to get it done right.徐是一种艺术，并采取了不少位技能得到这样做的权利。 Feedback is difficult to obtain with difficult terms therefore it’s hard to gauge what really is needed to accomplish the task.反馈是很难获得与困难的条款，因此它的努力来衡量什么是真正需要完成的任务。 Because they do not see much progress even in a year, many give up before reaching the finish line.因为他们没有看到很大的进展，甚至在一年内，许多放弃才到达终点线。

Now, you can mitigate these risks.现在，您可以减轻这些风险。 By comparing the difficulty level of your search terms on a whole, you’ll increase your chances of ranking higher in the search engines in a shorter period of time and with considerably less resources expended.比较困难的水平，您的搜索字词就整体而言，您会增加您的机会，排名更高的搜索引擎在一个较短的时间内，并与相当少的资源支出。 We will covered how to do this in our next article.我们将涵盖如何做，这在我们的下篇文章。

If you want to get keyword research done but don’t want to spend the time to do it, let our SEO experts handle it.如果你想获得关键字的研究做了，但不想花时间去这样做，让我们的徐专家处理。 You can learn more about our keyword research services here .您可以了解更多关于我们的关键字研究服务在这里 。

Anthony Yap is the principal SEO expert for http://www.searchmarketingroi.com .张炳良叶先生是主要的徐专家 http://www.searchmarketingroi.com 。 He delivers higher search engine rankings for his search engine optimization clients, driving quality website traffic that converts.他提供更高的搜索引擎排名为他的搜索引擎优化客户，驾驶质量的网站流量转换。 For internet marketing consulting services, contact me. 互联网营销咨询服务，与我联系。