What is Search Engine Optimization (SEO)? 什么是搜索引擎优化（ SEO ） ？
Search engine optimization is as much an art form as it is a science.搜索引擎优化是多一种艺术形式，因为它是一门科学。 It is a systematic process to increase the number of visitors to a website from the search results of search engines.这是一个系统的过程，以增加旅客人数到一个网站从搜索结果的搜索引擎。 By fine-tuning various aspects of a site such as content, links, and site design, one can achieve higher visibility in the search engine results pages for specific keyword phrases relevant to the site’s visitors.由微调的各个方面，网站等内容，链接和网站设计，一可以达到更高的知名度，在搜索引擎结果页为特定的关键字词组有关该网站的访客。 The higher visibility translates to increased traffic and sales for a business.较高的知名度转化为增加的交通量和销售业务。

Key Search Engine Facts 主要搜索引擎的事实
* 78%-84% of Internet users find websites through search engines. * 78 ％ -84 ％的互联网用户找到网站，通过搜索引擎。
* Consumer Research shows that shoppers rely on Search Engine Results [41%], Print Ads [10%], and TV Ads [9%] in reaching decisions in the buying process. *消费者研究表明，购物依赖于搜索引擎结果[ 41 ％ ] ，平面广告[百分之十] ，和电视广告[ 9 ％ ]在深远的决定，在购买的过程。
* Over 93% of Internet users do not click beyond the top 20 search engine results. *超过93 ％的互联网用户不要点击超出前20名的搜索引擎结果。 They simply type something else in if they cannot find a relevant site that meets their needs.他们只需键入的东西，否则，如果他们无法找到相关的网站，能够满足他们的需要。
* 75% of Internet users have the intention of purchasing a product or service when using search engines. * 75 ％的互联网用户有意向购买的产品或服务时，使用搜索引擎。
* 68%-72% of Internet users expect natural search results to present the most relevant information * 68 ％ -72 ％的互联网用户期望自然搜索结果，以目前最相关的资料

Source: Search Engine Guide资料来源： 搜索引擎指南

Deploying search engine optimization effectively is almost twice as effective as all other online promotion methods and 10 times more effective than costly banner advertisements where users have developed “banner-blindness”.部署搜索引擎优化是有效的近两倍，作为有效的所有其他网上推广的方法和10倍，更有效，比昂贵的横幅广告，用户已发展“的旗帜-的盲目性” 。 Achieving top rankings is only half the battle.实现顶端的排名只说对了一半的战斗。 Maintaining a long-lasting presence at the top of the search engine results pages is equally as important.维持一个长期持久的存在，在上方的搜索引擎结果页是同样重要。 Search engine optimization delivers the highest ROI compared to any other type of marketing, both online and offline.搜索引擎优化提供了最高的投资回报率相比，任何其他类型的营销，无论是在线和离线。 Rather than a “push” strategy of trying to get in front of lots of unqualified prospects hoping that they buy, search engines use a “pull” strategy where motivated buyers come to you resulting in increased sales conversions.而不是一个“推”的战略，试图获得在前面的地段不合格的前景，希望他们购买，搜索引擎使用一个“拉”的策略动机的买家到你们这里来，导致销售增加的转换。 SEO is a cost-effective long-term solution that brings free traffic and helps supplement and build upon a company’s brand name and reputation.徐是一个具成本效益的长期解决办法带来的免费交通，并有助补充和建设后，公司的品牌名称和声誉。

Why Do Search Engines Need Help to Index and Rank a Site? 为什么搜索引擎需要帮助指数和职级，一个网站？
The aim of search engines is to deliver the most relevant and useful content to the search user.目的是搜索引擎是为客户提供最相关的和有用的内容，以搜索用户。 A search engine’s index contains millions of results for specific search terms.搜索引擎的索引包含以百万计的结果，具体的搜索字词。 To enable a reasonable search time frame and listing of results, only the top one thousand results are listed at any one time.使一个合理的搜索时间内及上市的结果，只有顶端1000的结果是上市在任何一个时候。 Improper marketing and optimization can limit the exposure a site receives significantly and even cause a site not to be listed within the top one thousand results.不正当的营销和优化，可以限制曝光的网站收到显着，甚至造成网站不被列在顶端1000的结果。 Besides having the right Title Tags, Meta Tags, and a search engine friendly site (no frames or extensive use of Flash, search friendly URLs), website owners must consider the other important factors that enable a website to gain top rankings and thus increase visibility.除了要有正确的标题标记，中继标记，和搜索引擎友好的网站（无框架或广泛使用的Flash ，搜索友好的URL ） ，网站所有者必须考虑其他重要因素，使一个网站获得顶端的排名，从而提高能见度。 These are proper interlinking of a site’s pages, use of good keywords in web copy, quality inbound links from relevant sites and content pages, and matching average PageRank.这些都是正确的相互一个网站的页面，利用良好的关键词在网页复制，质量访港的链接相关的网站和内容网页上，匹配平均的PageRank 。

What Other Benefits Does SEO Offer? 其他什么好处徐提供？
* Cheap way to generate qualified leads translating to higher return-on-investment *廉价的方式来产生合格的翻译，导致更高的投资回报率
* Excellent online branding and credibility building tool that is extremely cost-effective compared to offline advertising *良好的网上品牌和信誉建设的工具，是非常符合成本效益相比，离线广告
* High profit margins and ROI for products and services sold over the Internet *高的利润率和投资回报率的产品和服务销售了超过互联网
* Avoid Pay-Per-Click fraud which can cost thousands of dollars *避免每次点击付费欺诈行为，可成本数千美元

Why spend hundreds or thousands of dollars to create a website that few will ever visit?为什么要花数百或数千美元，以创建一个网站，很少人会访问？ Get top search positions and get the edge over your competition today.获得顶端的搜索立场和取得优势的竞争，您今天。 Learn how we systematically optimize a site for top rankings using proven SEO methodologies .了解我们如何有系统地优化网站为顶端的排名使用证明， 徐的方法 。

For seven advantages of SEO , click here .为7 的优势，徐 ，点击这里 。