SEO is short for Search Engine Optimization. SEO is a technique experts use to optimize a website for higher search engine rankings. The goal is to be in the top 10 search results or at least in the top 3 pages of the search results.
There are two aspects to SEO: On-page optimization and off-page or off-site optimization.
On-page factors are those factors that can be directly influenced by editing your web pages. These are easy to manipulate and you’ll have to get these right to maximize your chances of success with off-page factors.
Off-page factors are based on how people link to you, from where, quality of link, relevancy, etc. These are much harder to manipulate and weigh much more heavily on rankings than on-page factors will.
We’ll cover both in stages progressively.