New research conducted by BigResearch suggests that Yahoo leads the way in search purchases with Google behind at number 4.
Yahoo! (is) number 1 with a score of 13, with 1st or 2nd place finishes in every category, MSN number 2 at 21, AOL number 3 at 23, Google number 4 at 26 and Ask Jeeves number 5 at 32
The survey shows the impact of search advertising on specific purchase decisions differing across the search engines and search engine market share had nothing to do with it.
