eBay will be launching their keyword advertising system that enables eBay sellers to promote their auctions on other websites.
To be called eBay AdContext, contextual ads for currently auctioned items will appear on web publisher’s sites based on the keywords on the webpage. Since auction inventory changes constantly, ads deliver the new products or services available for sale only. Publishers will receive a cut of between 40%-70% of the auction’s sales, depending on volumes.
This would certainly be a welcome addition to the contextual advertising market.