For many SEOs, on-page text is an important first step in getting search engines to index and classify a website correctly.
Audio and video has been gaining momentum with the explosion in the use of services such as Google Video and YouTube. Audio and especially video are the hot mediums of marketing and distribution because of the proliferation of Ipods and people’s desire to actually watch a video rather than read a book or ebook about it.
How does one make use of audio and video files without comprimising on the benefits of on-page text? The answer could lie in VeoTag. This service allows you to create an equivalent of a table of contents for your audio and video files. The tags for these “chapters” give the listener/viewer the opportunity to skip to particular sections they are most interested in. This helps the listener/viewer navigate the file and see what’s ahead instead of having to listen/watch the entire file only to find out there’s nothing new they can get from it.
You can get some samples of this technology being implemented on actual files at Guy Kawasaki’s blog.