Adwords releases a feature this month for advertisers that allows for the specification of the time of day and days of the week the business wants their ads to run. Google will automatically start and stop the ads based upon advertiser settings of an account’s time zone settings. Maximum Cost Per Click (CPC) can be adjusted for these time considerations.
Small businesses can run their ads only during their normal business hours and eliminate the possibility of phone calls before/after operating hours. The business owner can use their Google Calendar and AdWords account in tandem. By setting their appointments/busy times in their calendar, their ads would be automatically paused by the ad serving system. If the business owner knows that certain times would be unavailable or be inconvenient to answer enquiries by phone or by online live support, it gives them the flexibility to turn off their ads during those times.
Advanced advertisers can use the time setting feature to test and measure in order to establish the desired ROI based on time of day and day of the week. Ads can be then paused or CPCs modified to increase effectiveness of their ads.
A welcome addition to the Adwords system indeed.