For those webmasters with blogs and RSS feeds, you can expect even more targeted traffic coming from Google. If you currently don’t have a blog or site feed on your site, perhaps this is as good a time as any to get started so as to increase search engine spidering and search engine visibility.
Google finally introduced its blog search service, becoming the first major search engine to offer full-blown blog and feed search capabilities. In the past, Google did not have a specialized tool to return purely blog posting results. None of the major search engine have done much with blog search even though they dabbled with blog and feed search for a while, until now.
The Google Blog Search scans content posted to blogs and feeds in virtually real-time. According to Jason Goldman, Google product manager for blog search, “We look for sites that update pinging services, and then we crawl in real-time so that we can serve up search results that are as fresh as we can.”
Google blog search results display individual blog postings primarily and the results resemble Google’s regular web search results, with a title and snippet for each. Google is not including news sources, except in rare cases, in blog search to prevent overlap of its News and Blog Search.
You can also use the link: command much like regular web pages. Whereas the regular Google web search severely limits the number of results displayed using link: command to discourage abuse by search marketers, the link: command in blog search displays nearly a complete list of sources linking to a particular post or blog.
Google does not offer any means of submitting your blog or feed to the new service directly. To include your feed in Google blog search, the easiest way is via pingomatic, which pings more than a dozen popular pingservers at the same time.