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Digital Marketing Expert, Anthony Yap

Time-Tested Marketing That Gets Results

PRWeb Makes Trackbacks Available in PR

Trackbacks are typically used by blogs and commenting bloggers can notify another blog with a "trackback ping". The blog receiving the trackback ping will then display short summaries of and links to all the commenting entries below the original blog entry. This is a great way to let others know you've commented about something they wrote and allows you to network with other … [Read more...] about PRWeb Makes Trackbacks Available in PR

Online Newspapers Syndicate Blog Content

Here's another excellent reason to start a blog if you haven't already done so to maximize quality traffic. How would you like to earn quality backlinks from major newspapers like the Washington Post and San Francisco Chronicle? Being authority sites, these backlinks are very valuable to any search engine optimizer. With the proliferation of spam, authority links generate … [Read more...] about Online Newspapers Syndicate Blog Content

Growth of Search Sector & Optimization Goals

Here are the latest figures released on the search market from eMarketer. Use of search increased 55% in December 2005 from 3.3 billion in December 2004. Google increased its share of the market with nearly 49% of all searches and saw it's site search use rise by 75% compared to the year earlier. Yahoo saw it's site search rise by 53% while MSN saw 20% more. While … [Read more...] about Growth of Search Sector & Optimization Goals

BMW Caught Using Doorway Pages

Another well-known company makes the news with the use of doorway pages on their German site. Philip has the scoop on the techniques used and when the site got banned. This story spread like wildfire and has been covered in Forbes, London Times, Sydney Morning Herald, Financial Times, BBC News and probably many more. With all this free publicity, it certainly paid off for … [Read more...] about BMW Caught Using Doorway Pages

Amazon Tests Contextual Advertising Waters

Chris Beasley at Sitepoint reveals that Amazon, the world's largest online bookstore, is interested in starting their own ad network similar to Adsense. It's not what you think: contextual ads to serve up Amazon's own products. They intend to "clone" Adsense. This test is only being offered to a few hand-picked sites by Amazon. With two major players, Google and Yahoo, … [Read more...] about Amazon Tests Contextual Advertising Waters

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