Sebastian of Smart IT Consulting puts together a comprehensive set of resources for Google Sitemaps. He recently interviewed the Google Sitemaps team and it's available here. … [Read more...] about Google Sitemaps Team Interview
Google Study on Web Design
Google performed a study of web page design in December 2005. Based on a sampling of one billion pages from popular sites, it extracted data on various areas like popular class names, elements, attributes, and related metadata. All the statistical data is broken down into easy to read sections. Useful for noting what standards the search engines currently expect as well as … [Read more...] about Google Study on Web Design
Search Tail Marketing for Maximum Profits
Search Engine Watch has a great article covering the "long tail" of search. Bottom line: The long, long tail of search not only is where things get difficult, but also interesting and profitable. Advertising in the tail will differentiate you from your competition and allow you to find conversions at a great value. But savvy search marketers realize that chasing the tail … [Read more...] about Search Tail Marketing for Maximum Profits
Google Extends Advertising Reach with Radio Ad Firm
Google acquires dMarc Broadcasting, a company that places ads into radio stations for up to $1.1 billion. They intend to distribute AdWords via radio. With this acquisition and partnerships with newspapers, Google rapidly transforms itself from a technology company to a multi-media advertising agency. Google ads will likely be a pervasive part of our lives in the near … [Read more...] about Google Extends Advertising Reach with Radio Ad Firm
Search Users Judge Sites in a Blink of an Eye
As the old cliche goes - Make first impressions count. According to research published in nature.com's news, web surfers make snap decisions in just 50 milliseconds. Like the look of our website? Whatever the answer (and hopefully it was yes), the chances are you made your mind up within the first twentieth of a second. A study by researchers in Canada has shown that … [Read more...] about Search Users Judge Sites in a Blink of an Eye