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Digital Marketing Expert, Anthony Yap

Time-Tested Marketing That Gets Results

Best Resources to Link Out To

Here's a great list of resource sites which any new webmaster would do well to link to. As Aaron suggests, it is about adding value to the search community and not about hoarding PageRank or link reciprocation. Some of them are well-known like DMOZ, Yahoo Directory, Wikipedia, About.com and others such as Yahoo Mindset or Lii.org may not be as familiar to newer … [Read more...] about Best Resources to Link Out To

BOTW Blog Directory

For those webmasters operating a quality blog, here is a quality blog directory submission opportunity that you can take advantage of. BOTW Blog Directory is unlike the other blog directories; the folks at BOTW have been known to only link to the highest quality sites around as evidenced by their past activities with their regular directory. All sites are manually reviewed … [Read more...] about BOTW Blog Directory

Google: Click-To-Call

An alternative to Ingenio's Pay-Per-Call advertising may be Google's Click-To-Call. According to Google's Click-to-Call FAQ: ...gives you a free and fast way to speak directly to the advertiser you found on a Google search results page – over the phone. Here's how it works: When you click the phone icon, you can enter your phone number. Once you click 'Connect For Free,' … [Read more...] about Google: Click-To-Call

The Dangers of Link Building

For a novice link builder, link building can cause a kinds of problems. The worst is that of being penalized. This is a lesson for those starting out not to do. As I mentioned in an earlier post about natural link building, committing any of the three link taboos: too many links, excessive repetition of the same link text, or being part of a link network, can draw undue … [Read more...] about The Dangers of Link Building

Future of RSS

Feedburner reports in their blog post "how feeds will change the way content is distributed, valued, and consumed" In it, it discusses the feedback loop which leads to advertising in RSS feeds. Since the feed data is semi-structured, it is possible to enhance the feed with 3rd party services in a generalized way. Meta-data can be readily incorporated and other content … [Read more...] about Future of RSS

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