When most people think branding, they think about what happens offline. The familiar names of large corporations come to mind when slogans like "When it absolutely, positively has to be there overnight...", "You’re in good hands with...", "It’s everywhere you want to be". You can quickly see that these are instantly recognizable companies and brands. When you think … [Read more...] about Reputation and Brand Management Online
302 Redirect Exploit
A 302 redirect is commonly associated with doorway pages (or cloaked pages) where webmasters would create special pages designed for the search engines (which are usually laden with keywords and would rank high in the rankings) while serving up regular pages for visitors. The initial page is the page indexed by the search engine but when the site page is clicked on, it will … [Read more...] about 302 Redirect Exploit
Google Washing?
We're not talking laundry here. In fact, this is a very real and very serious matter for any web entrepreneur. Before we continue, we want to emphasize that we don't practice such techniques nor do we condone them. We simply want to bring this to the attention of the community. We certainly do NOT recommend the use of such techniques. While this situation rarely … [Read more...] about Google Washing?
Google Ranking Results by User Profiling
Google has filed for an organic search patent, titled Personalization of placed content ordering in search results, to serve organic search results based on user profiles. It integrates user profiling into natural search ranking. User profiles are gathered from various search activities such as: past searches, user behavior via tracked links as well as sites visited which … [Read more...] about Google Ranking Results by User Profiling
Search Engine Usage Preferences
With the holiday season around the corner, many shoppers will likely use the search engines to research and/or buy their favorite item. Internet Retailer reported why consumers use certain search engines. Of the four search engines surveyed (Google, Yahoo, MSN, AOL), Google users perceived the engine returns the most relevant results coming in at 68%; Yahoo comes in second … [Read more...] about Search Engine Usage Preferences