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Digital Marketing Expert, Anthony Yap

Time-Tested Marketing That Gets Results

Ask Jeeves’ Future Strategy

Search engines like Google and Yahoo are excellent at returning relevant results in the SERPs for keyword phrases. It lacks, however, the ability to answer questions directly. This is where Ask Jeeves excels. Ask Jeeves has been known for it's ability to provide answers to questions written in plain question format. Instead of entering just keyword phrases, you can enter … [Read more...] about Ask Jeeves’ Future Strategy

Adsense and Yahoo Publisher Network Comparisons

Google Adsense has been a great way for internet marketers to monetize websites. For those seeking an alternative to Adsense, there is a great casestudy on Adsense and Yahoo's version called Yahoo Publisher Network (or YPN for short) here. The case study examines several factors including overall earnings, clickthrough rates, eCPM, earnings per click, actual clicks and … [Read more...] about Adsense and Yahoo Publisher Network Comparisons

Search for Free GNU FDL, Creative Commons Images

If you've ever been cautious about downloading images and using them for fear that they are not actually public domain, this may be a great free resource for you to try on your next hunt for free images. The owner of Yotophoto contacts all the sites indexed and gathers feedback to make sure they are positive so the chances of coming across one that isn't public domain or free … [Read more...] about Search for Free GNU FDL, Creative Commons Images

How Search Engine Spiders See Web Pages

There's an interesting look at the way search engine spiders actually read the data on your web pages from SEO BlackHat here. You can organize your data through a process of linearization which can increase the value of your existing on-page factors and the actual content. Everything will be placed in proper context and you'll be able to control what the spiders see and … [Read more...] about How Search Engine Spiders See Web Pages

How to Use 301 Redirects on Your Site

Redirects are one the hidden weapons of SEOs. Use it well to ensure your web pages get indexed properly by the search engines. Redirects can help you in the following ways: Create friendlier URLs without the ugly characters such ?, =, &, %, etc. Redirect the non www version to www.yoursite.com. Move an existing site to a new one. A good summary of this along with some … [Read more...] about How to Use 301 Redirects on Your Site

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