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Digital Marketing Expert, Anthony Yap

Time-Tested Marketing That Gets Results

Adwords Ad Scheduling

Adwords releases a feature this month for advertisers that allows for the specification of the time of day and days of the week the business wants their ads to run. Google will automatically start and stop the ads based upon advertiser settings of an account's time zone settings. Maximum Cost Per Click (CPC) can be adjusted for these time considerations. Small businesses … [Read more...] about Adwords Ad Scheduling

Ask.com Launches Blogs and Feeds Search Engine

Ask.com announces new Blog and Feed Search. Ask.com's Blog & Feeds Search combines the rich data of Bloglines and Ask's search technology to offer better search results. It allows a user to search one of three ways: blog posts, RSS feeds, and from around 7,000 news sources. Search results can be filtered by date, popularity, or relevance. Ask.com added features that may … [Read more...] about Ask.com Launches Blogs and Feeds Search Engine

MSN AdLab Offers Keyword Tools

Still in beta, MSN AdLab offers a wide variety of great keyword tools for advertisers and marketers alike. 11 demos of MSN AdLab tools are currently available in the categories of Paid Search, Contextual Advertising, Behavior Targeting, and Emerging Markets with more coming later. Some of the most useful features include Keyword Mutation Detection (for misspellings), … [Read more...] about MSN AdLab Offers Keyword Tools

Google Base Absorbs Froogle

Froogle Merchant Center has now been replaced with Google Base. This move merges the two data sources in line with Google Base's purpose: to gather structured data for other Google services' consumption. … [Read more...] about Google Base Absorbs Froogle

Google Ban Checker Tool

Big G already notifies select webmasters of issues that lead to penalization in their search engine through their Sitemaps program. Webmasters using obvious spammy techniques will not be notified under their Sitemap program. In addition to using the Google Sitemaps tool to see if a site's been banned from Big G, there's a free software tool available that runs right from … [Read more...] about Google Ban Checker Tool

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