Via Future Now: According to Shop.org's State of Online Retailing Report, the average conversion rate for online retailing in 2002 was 3.2%, in 2003 was 2.4%, and in 2004 was 2.6%, and for last year was down to 2.4%. If this is a trend that continues, it could be a worrying sign for online retailers. So, what's up with the figures? Could it be that more people are using … [Read more...] about Average Conversion Rate for Online Retailers Declining
Free Rank Checker
I love free tools, especially ones that have a very intuitive interface and are clean. There are many rank checkers out there. If you plan to check rankings of sites regularly like I do, I highly recommend Agent Web Ranking. It lets you run rank checks for multiple projects and for multiple keywords and returns accurate positions. The Website Metrics Reporting Tool … [Read more...] about Free Rank Checker
Google AdsBot Assessing Landing Pages
For those businesses running pay-per-click advertising campaigns on Google, you'll want to improve the quality of your landing pages. Ad landing pages will be automatically spidered by a new AdsBot which assesses the quality of an ad campaign by the content of landing pages. This quality score coupled with the bid price and clickthrough rate is used to determine AdRank, the … [Read more...] about Google AdsBot Assessing Landing Pages
Google Use Reaches 50% in US Web Search
New statistics from Nielsen NetRatings show Google handles half of the web searches in the United States. From the top 5 shopping search terms displayed, it shows that an online presence drives offline buying behavior. Searchers appear to browse online before visiting these stores in their neighborhood. For a more complete perspective of results attributed to each … [Read more...] about Google Use Reaches 50% in US Web Search
Site-Wide Duplicate Content Analyzer
Duplicate content can cause rankings to drop especially if a large percentage of content is found elsewhere on another site. Here's a handy duplicate content analysis software tool that crawls your entire site and analyzes all your pages for duplicate content. It returns the similarity percentage for all pages of your site. The higher the percentage, the more likely the … [Read more...] about Site-Wide Duplicate Content Analyzer