Froogle Merchant Center has now been replaced with Google Base. This move merges the two data sources in line with Google Base's purpose: to gather structured data for other Google services' consumption. … [Read more...] about Google Base Absorbs Froogle
Search Engine News
Google AdsBot Assessing Landing Pages
For those businesses running pay-per-click advertising campaigns on Google, you'll want to improve the quality of your landing pages. Ad landing pages will be automatically spidered by a new AdsBot which assesses the quality of an ad campaign by the content of landing pages. This quality score coupled with the bid price and clickthrough rate is used to determine AdRank, the … [Read more...] about Google AdsBot Assessing Landing Pages
Google Use Reaches 50% in US Web Search
New statistics from Nielsen NetRatings show Google handles half of the web searches in the United States. From the top 5 shopping search terms displayed, it shows that an online presence drives offline buying behavior. Searchers appear to browse online before visiting these stores in their neighborhood. For a more complete perspective of results attributed to each … [Read more...] about Google Use Reaches 50% in US Web Search
UK Search Marketing Market Grows 100% in 2005
According to the E-consultancy Search Marketing Buyer's Guide for 2006, the U.K. market for search engine marketing will be worth an estimated £1.41 billion ($2.6 billion) by the end of 2006 with paid search amounting to more than 90% of the total (US$2.4 billion). SEO will be worth US$276 million by the end of 2006. … [Read more...] about UK Search Marketing Market Grows 100% in 2005
Google Patent #20050071741 Implications
Google filed a patent which was made publicly available recently called 'Information retrieval based on historical data'. While not a leisurely read like a novel would be, it certainly gives a great deal of insight into the future of search engine algorithm technology and is certainly worth studying for the SEO enthusiast. Aging Delay I mentioned in another post the issue … [Read more...] about Google Patent #20050071741 Implications