Yahoo will be introducing it's new ad system codenamed Panama sometime between July and September. While it doesn't affect any Yahoo search advertisers now, the switch introduces several advanced features that many current advertisers have been requesting. It'll definitely change the current PPC advertising strategy for advertisers on Yahoo when it rolls out. The ranking … [Read more...] about Yahoo Search Marketing New Ad System: Panama
Search Engine News
Microsoft AdCenter Officially Launched
Known as MSN AdCenter while it was still in Beta, Microsoft has renamed and launched their contextual advertising product to compete with Google AdSense & Yahoo Publisher Network. For beta advertisers, they can proceed as usual. New advertisers will no longer have to wait for an invite or an open sign-up day to begin their campaigns on MSN Search. To get started as an … [Read more...] about Microsoft AdCenter Officially Launched
Yahoo’s Link-Based Spam Detection Patent Application
In an effort to curb spam, TrustRank has been used as one of the factors in establishing rankings in search engines like Big G. Now, Yahoo is joining in the game by using domain "Trust" as a ranking factor. From the latest patent abstract by Yahoo: A computer implemented method of ranking search hits in a search result set. The computer-implemented method includes … [Read more...] about Yahoo’s Link-Based Spam Detection Patent Application
Interview with Jim Lanzone of Ask.com
After my earlier post on Ask.com's up and coming popularity with SEOs and businesses, here's a look at what's going on at Ask.com from Jim Lanzone, Senior VP and General Manager. This interview was conducted by Jim Battelle who authored the book The Search. … [Read more...] about Interview with Jim Lanzone of Ask.com
Search Engines Don’t Rule the Web!
As a webmaster and SEO, one of the major focuses I have is on getting a site indexed and ranked. The focus will, undoubtedly, turn to what algorithms search engines use to rank sites and developing unique and powerful strategies to boost link popularity and PageRank. Matt Cutts, known as the Google guy, recently answered a question at his blog about the nofollow tag: if … [Read more...] about Search Engines Don’t Rule the Web!