Search engines aim to keep the search index clean - after all, if the results are worthless, few will continue to re-use their service which means lower profits through search ads. Mid this year, a German SEO reports on Google's Secret Evaluation Lab at eval.google.com. On the Yahoo front, Search Engine Watch also revealed that Yahoo was recruiting Relevance Analysts. Now … [Read more...] about Hand-Editing for Spammy Results?
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Google Adwords & Maps to Target Customers
Advertisers who operate a site that caters to local areas or specific regions in the USA, customized targeting is the solution to market their products/services to a very specific locations that can be predefined. This customized, laser targeting of your prospects ensures that you don't blow your marketing budget on poor leads and in areas that your local business cannot … [Read more...] about Google Adwords & Maps to Target Customers
Urchin Relaunched as Google Analytics
Urchin is a web analytics solution that many large corporations use. Web analytics is the analysis of the data generated by visitors to sites such as the pages visited, ads clicked on, and other important metrics. This data can then be used to improve marketing and site conversions. Google bought Urchin a while back and reduced Urchin On-Demand services from $499 to … [Read more...] about Urchin Relaunched as Google Analytics
Optimization after the Jagger Update
Jagger is the name of the latest major Google Algorithm update. This update was done in three phases: Jagger 1, 2, and 3. These major updates are referred to as the 'Google Dance' and used to be done on a monthly basis before they switched to a continual update of the SERPs with major updates every three months. Since this latest Google update, it has caused many sites to … [Read more...] about Optimization after the Jagger Update
Google Ranking Results by User Profiling
Google has filed for an organic search patent, titled Personalization of placed content ordering in search results, to serve organic search results based on user profiles. It integrates user profiling into natural search ranking. User profiles are gathered from various search activities such as: past searches, user behavior via tracked links as well as sites visited which … [Read more...] about Google Ranking Results by User Profiling