Following the previous article on “good” links to obtain, I mentioned briefly about topical sites linking to another relevant site. What is relevancy? Does it mean a real estate agent (or choose your industry) should only link to other real estate agents (or of the same industry)? Just like traditional advertising, you’ll want to target the market you’re dealing with … [Read more...] about How to Maintain Relevancy
Search Engine Optimization Tips
The “Best” Links to Obtain
There are really no good, better, or best links to obtain in my opinion. There are only bad ones you want to avoid. A link is a link is a link. Sure, you can have an authority site with a high PR of 8 or 9 pointing to your site but is that one link really better than 10-15 relevant links from low or no PR sites? Quality and quantity are BOTH important. While some … [Read more...] about The “Best” Links to Obtain
The Value of Surrounding Descriptive Text in Search Engine Rankings
A commonly overlooked aspect of search engine rankings is the descriptive text. When another site links to you from an article, it will generally have surrounding text relevant and meaningful to your site describing its contents. While its weight isn’t as great as the link text or anchor text, it still plays a role in defining what your site or website sub-page is about. … [Read more...] about The Value of Surrounding Descriptive Text in Search Engine Rankings
Are Text Links a Good Way to Advertise A Website?
After speaking with many website owners, I find many still believe that having a link in someone’s little-known directory is going to bring valuable traffic. What matters is not the number of hits or unique visits alone. Rather, the quality of the traffic. If your visitors are stopping by randomly and have no real interest in your site or the contents, you’re unlikely to … [Read more...] about Are Text Links a Good Way to Advertise A Website?
What is Anchor Text & How are Links Important to Search Engine Rankings?
Link text or anchor text is the text that’s hyperlinked with the URL of your site. They are usually descriptive in nature of the site being linked to. For example: If you want to achieve higher online sales, Search Engine Optimization is a great way to accomplish this goal. In this case, Search Engine Optimization is the anchor text. You will see the link by hovering … [Read more...] about What is Anchor Text & How are Links Important to Search Engine Rankings?