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Digital Marketing Expert, Anthony Yap

Time-Tested Marketing That Gets Results

Search Engine Optimization Tips

PRWeb Makes Trackbacks Available in PR

Trackbacks are typically used by blogs and commenting bloggers can notify another blog with a "trackback ping". The blog receiving the trackback ping will then display short summaries of and links to all the commenting entries below the original blog entry. This is a great way to let others know you've commented about something they wrote and allows you to network with other … [Read more...] about PRWeb Makes Trackbacks Available in PR

Online Newspapers Syndicate Blog Content

Here's another excellent reason to start a blog if you haven't already done so to maximize quality traffic. How would you like to earn quality backlinks from major newspapers like the Washington Post and San Francisco Chronicle? Being authority sites, these backlinks are very valuable to any search engine optimizer. With the proliferation of spam, authority links generate … [Read more...] about Online Newspapers Syndicate Blog Content

Search Tail Marketing for Maximum Profits

Search Engine Watch has a great article covering the "long tail" of search. Bottom line: The long, long tail of search not only is where things get difficult, but also interesting and profitable. Advertising in the tail will differentiate you from your competition and allow you to find conversions at a great value. But savvy search marketers realize that chasing the tail … [Read more...] about Search Tail Marketing for Maximum Profits

Search Users Judge Sites in a Blink of an Eye

As the old cliche goes - Make first impressions count. According to research published in nature.com's news, web surfers make snap decisions in just 50 milliseconds. Like the look of our website? Whatever the answer (and hopefully it was yes), the chances are you made your mind up within the first twentieth of a second. A study by researchers in Canada has shown that … [Read more...] about Search Users Judge Sites in a Blink of an Eye

Outbound Linking Case Study

Graywolf performed an interesting test on his site for outbound linking effect on improving rankings. While not a big enough test to draw concrete conclusions, it certainly offers some insight to how linking works and the possible effects on rankings. One of his "findings" was: What does this mean from an SEO standpoint, well I wouldn’t be linking out from pages that … [Read more...] about Outbound Linking Case Study

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