We covered Google Bombing in an earlier post and how the method can be extended to influencing your own search engine rankings. Google Bowling, however, is quite different and very real. It is used by unscrupulous online competitors whose sole interest is to sabotage your business by getting it banned or penalized from the search results. Google opened up this … [Read more...] about Google Bowling and Search Engine Rankings
Search Engine Optimization Tips
How to Get Back Into the Search Index
What happens when you discover that your site is banned from search engines like Google and Yahoo? It may have been dropped from the index for legitimate reasons (server issues, link spamming, hidden text, and other reasons outside of webmaster guidelines) or for previously unknown reasons (Google Bowled, duplicate content, etc). Banning can occur with each algorithmic … [Read more...] about How to Get Back Into the Search Index
DMOZ Listings for Free
DMOZ.org aka the Open Directory Project is the largest, most comprehensive human-edited directory of the Web. This directory is built and maintained by a global community of volunteer editors. Submission to the directory is free-of-charge. Many site owners have tried submitting their site for inclusion into this free directory but failed to gain acceptance for various … [Read more...] about DMOZ Listings for Free
Interview with MSN Search Team
Andy Edmonds and Erik Selberg, part of the team at MSN Search, did an interview and talked about MSN Search technology. They also discussed the ways MSN is improving search results and what search could look like in the future. MSN is the newest search engine in the market today and capitalizes on groundbreaking technology the other search engines do not use currently - … [Read more...] about Interview with MSN Search Team
The Value of Domains in SEO
When considering optimizing your site, obtaining quality, inbound links from established, high quality sites is a must for long term search engine rankings to take hold. Some factors to look for (in no particular order of importance): Age of domain High on relevant content Easily-indexed pages (minimal use of dynamic linking) Trustworthiness (TrustRank) The age of … [Read more...] about The Value of Domains in SEO