Here's something Google Advertisers will find useful. Google Adwords offers a tool called Website Optimizer. With it, an advertiser can test conversions on different landing pages, headlines and ad copy. It then shows the testing results with graphs to help the advertiser choose the best ad combination for highest conversions. From the Adwords blog: help you find out … [Read more...] about Adwords Website Optimizer
Search Marketing Resources
Estimated Click Rates for Top 10 Search Results
Ever wonder what number of clicks you can expect for position #3 in Yahoo or #7 in MSN? Wonder no more... SEO Scoop derived data for Click-Through-Rates (CTR) of top 10 search results based on data from AOL. Total Searches:9,038,794 Total Clicks: 4,926,623 Click Rank1: 2,075,765 Click Rank2: 586,100 = 3.5x less Click Rank3: 418,643 = 4.9x less Click Rank4: … [Read more...] about Estimated Click Rates for Top 10 Search Results
AOL Gives Free Keyword Research Data
AOL released data on the 20 million searches 650,000 searchers did over a 3 month period earlier this year. The data contains a goldmine of information at 20 million keywords. This data, while seasonal and limited only to AOL data, potentially links data to specific AOL users. In the case of Thelma Arnold, a 62-year old widow who lives in Lilburn, GA, a NY Times reporter … [Read more...] about AOL Gives Free Keyword Research Data
Adwords Editor
AdWords offers an editor which is a free, downloadable Google Adwords account management application for your desktop. You can make changes to your PPC campaigns on your computer before uploading your revised campaigns. See more of their benefits and features. … [Read more...] about Adwords Editor
Adwords Ad Scheduling
Adwords releases a feature this month for advertisers that allows for the specification of the time of day and days of the week the business wants their ads to run. Google will automatically start and stop the ads based upon advertiser settings of an account's time zone settings. Maximum Cost Per Click (CPC) can be adjusted for these time considerations. Small businesses … [Read more...] about Adwords Ad Scheduling