Google Analytics experienced huge demand since its rebranding coupled with giving away the web analytics service for free. Since then, it had to stop accepting any new signups and data collection is taking several days while they upgrade their capacity. For those running Adsense on their sites, they can now track clicks in Firefox and IE with this free adsense tracking code … [Read more...] about Google Analytics for Adsense Tracking
Search Marketing Resources
Google Adwords & Maps to Target Customers
Advertisers who operate a site that caters to local areas or specific regions in the USA, customized targeting is the solution to market their products/services to a very specific locations that can be predefined. This customized, laser targeting of your prospects ensures that you don't blow your marketing budget on poor leads and in areas that your local business cannot … [Read more...] about Google Adwords & Maps to Target Customers
Free Click Fraud Tracking
Click fraud is a major problem that threatens the pay-per-click industry. Big advertisers can lose tens of thousands through click fraud alone. Click fraud happens when: A person clicks on the advertisements multiple times with no intention to buy anything Your competitor clicks on the ads to blow your advertisement budget A site owner clicks on his own ads to … [Read more...] about Free Click Fraud Tracking
Urchin Relaunched as Google Analytics
Urchin is a web analytics solution that many large corporations use. Web analytics is the analysis of the data generated by visitors to sites such as the pages visited, ads clicked on, and other important metrics. This data can then be used to improve marketing and site conversions. Google bought Urchin a while back and reduced Urchin On-Demand services from $499 to … [Read more...] about Urchin Relaunched as Google Analytics
Web Analytics: Greater Profits with Lesser Effort
"If you don't measure it, you can't improve it" This is so true in marketing whether offline or online. Web analytics plays a major role in determining the success of any search engine marketing campaign. Measuring the effectiveness of your search marketing helps you improve on your current performance and also helps to identify the online marketing activities that … [Read more...] about Web Analytics: Greater Profits with Lesser Effort