Advertisers who operate a site that caters to local areas or specific regions in the USA, customized targeting is the solution to market their products/services to a very specific locations that can be predefined. This customized, laser targeting of your prospects ensures that you don't blow your marketing budget on poor leads and in areas that your local business cannot … [Read more...] about Google Adwords & Maps to Target Customers
SEO/SEM Tools
Free Click Fraud Tracking
Click fraud is a major problem that threatens the pay-per-click industry. Big advertisers can lose tens of thousands through click fraud alone. Click fraud happens when: A person clicks on the advertisements multiple times with no intention to buy anything Your competitor clicks on the ads to blow your advertisement budget A site owner clicks on his own ads to … [Read more...] about Free Click Fraud Tracking
Urchin Relaunched as Google Analytics
Urchin is a web analytics solution that many large corporations use. Web analytics is the analysis of the data generated by visitors to sites such as the pages visited, ads clicked on, and other important metrics. This data can then be used to improve marketing and site conversions. Google bought Urchin a while back and reduced Urchin On-Demand services from $499 to … [Read more...] about Urchin Relaunched as Google Analytics
Google Adwords Keyword Suggestion Tool
Google just released the AdWords Keyword Suggestion Tool [users must be logged for the link to work]. The Google Adwords Keyword Suggestion Tool features: Keyword list sorting. Sort the results of your keyword search by popularity, performance history within the AdWords system, cost, and predicted ad position. Easy keyword manipulation. Select a few keywords here and … [Read more...] about Google Adwords Keyword Suggestion Tool
Google Adwords Offers Section Targeting Capabilities
Google Adwords now gives advertisers the choice of where in the Google content network they'd like their ads to appear. Google describes site targeting as: Site targeting lets AdWords advertisers choose individual sites in the Google content network where they'd like their ads to appear. If you want to place your ad on a single international website, you can. If you want to … [Read more...] about Google Adwords Offers Section Targeting Capabilities