A commonly overlooked aspect of search engine rankings is the descriptive text. When another site links to you from an article, it will generally have surrounding text relevant and meaningful to your site describing its contents. While its weight isn’t as great as the link text or anchor text, it still plays a role in defining what your site or website sub-page is about. … [Read more...] about The Value of Surrounding Descriptive Text in Search Engine Rankings
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Is the Meta Tag Dead?
Meta tags are tags inserted in the head portion of your HTML code. There are two kinds of meta tags you need to differentiate between. One is the meta keyword tag and the other, the meta description tag. This is an example of the keyword meta tag: <META name=“keywords” content=“keyword1, keyword2, keyword3”> This is an example of the description meta … [Read more...] about Is the Meta Tag Dead?