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Digital Marketing Expert, Anthony Yap

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contextual advertising

Amazon Tests Contextual Advertising Waters

Chris Beasley at Sitepoint reveals that Amazon, the world's largest online bookstore, is interested in starting their own ad network similar to Adsense. It's not what you think: contextual ads to serve up Amazon's own products. They intend to "clone" Adsense. This test is only being offered to a few hand-picked sites by Amazon. With two major players, Google and Yahoo, … [Read more...] about Amazon Tests Contextual Advertising Waters

Contextual Ad Comparison Tool

Digital Inspiration offers an all-in-one preview tool that helps one compare the relevance of Contextual Advertising services offered by Google Adsense, Yahoo Publisher Network (YPN) and Chitika eMiniMalls. Just plug in the URL and see what ads will display for it. Alternatively, the addon and extensions can be downloaded for use in your browser as well. … [Read more...] about Contextual Ad Comparison Tool

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