Advertisers who operate a site that caters to local areas or specific regions in the USA, customized targeting is the solution to market their products/services to a very specific locations that can be predefined. This customized, laser targeting of your prospects ensures that you don't blow your marketing budget on poor leads and in areas that your local business cannot … [Read more...] about Google Adwords & Maps to Target Customers
Google Adwords
Google Adwords Keyword Suggestion Tool
Google just released the AdWords Keyword Suggestion Tool [users must be logged for the link to work]. The Google Adwords Keyword Suggestion Tool features: Keyword list sorting. Sort the results of your keyword search by popularity, performance history within the AdWords system, cost, and predicted ad position. Easy keyword manipulation. Select a few keywords here and … [Read more...] about Google Adwords Keyword Suggestion Tool
Google Adwords Offers Section Targeting Capabilities
Google Adwords now gives advertisers the choice of where in the Google content network they'd like their ads to appear. Google describes site targeting as: Site targeting lets AdWords advertisers choose individual sites in the Google content network where they'd like their ads to appear. If you want to place your ad on a single international website, you can. If you want to … [Read more...] about Google Adwords Offers Section Targeting Capabilities
Google Behavioral Targeting Patent
In a race to search engine patents, we covered several new patents from the top three search engines. Google filed two patents this week in what appears to be a move into the post-search behavioral advertising market that Yahoo is already offering to its advertisers and will be available in MSN’s AdCenter. The first Google patent filing, 'Determining ad targeting … [Read more...] about Google Behavioral Targeting Patent