Advertisers who operate a site that caters to local areas or specific regions in the USA, customized targeting is the solution to market their products/services to a very specific locations that can be predefined. This customized, laser targeting of your prospects ensures that you don't blow your marketing budget on poor leads and in areas that your local business cannot … [Read more...] about Google Adwords & Maps to Target Customers
Free Click Fraud Tracking
Click fraud is a major problem that threatens the pay-per-click industry. Big advertisers can lose tens of thousands through click fraud alone. Click fraud happens when: A person clicks on the advertisements multiple times with no intention to buy anything Your competitor clicks on the ads to blow your advertisement budget A site owner clicks on his own ads to … [Read more...] about Free Click Fraud Tracking
Urchin Relaunched as Google Analytics
Urchin is a web analytics solution that many large corporations use. Web analytics is the analysis of the data generated by visitors to sites such as the pages visited, ads clicked on, and other important metrics. This data can then be used to improve marketing and site conversions. Google bought Urchin a while back and reduced Urchin On-Demand services from $499 to … [Read more...] about Urchin Relaunched as Google Analytics
Optimization after the Jagger Update
Jagger is the name of the latest major Google Algorithm update. This update was done in three phases: Jagger 1, 2, and 3. These major updates are referred to as the 'Google Dance' and used to be done on a monthly basis before they switched to a continual update of the SERPs with major updates every three months. Since this latest Google update, it has caused many sites to … [Read more...] about Optimization after the Jagger Update
Reputation and Brand Management Online
When most people think branding, they think about what happens offline. The familiar names of large corporations come to mind when slogans like "When it absolutely, positively has to be there overnight...", "You’re in good hands with...", "It’s everywhere you want to be". You can quickly see that these are instantly recognizable companies and brands. When you think … [Read more...] about Reputation and Brand Management Online