Bill Slawski covers the 20 different ways search engines may rerank search results. It's certainly worthy of a read. Here's a summary of the main points: Filtering of duplicate, or near duplicate, content Removing multiple relevant pages from the same site Based upon personal interests Reranking based upon local inter-connectivity Sorting for country specific … [Read more...] about 20 Ways Search Engines May Rerank Search Results
Why Should You Bother with Achieving Search Engine Rankings?
The majority of web traffic is driven by four major search engines - Google, Yahoo, MSN, and AskJeeves. Not being found or not being indexed by these search engines puts your business at an incredible disadvantage. People all around the world, 24 hours a day 7 days a week, are searching for information, shopping, and buying. Search is the preferred method of navigating the … [Read more...] about Why Should You Bother with Achieving Search Engine Rankings?
The Future of Audio Video Content
For many SEOs, on-page text is an important first step in getting search engines to index and classify a website correctly. Audio and video has been gaining momentum with the explosion in the use of services such as Google Video and YouTube. Audio and especially video are the hot mediums of marketing and distribution because of the proliferation of Ipods and people's desire … [Read more...] about The Future of Audio Video Content
A Cloaking Primer
The word cloaking in SEO for some brings about negative connotations. This technique if used correctly, however, serves its purpose and won't get you banned. Here's the Definitive Guide to Cloaking. … [Read more...] about A Cloaking Primer
Estimated Click Rates for Top 10 Search Results
Ever wonder what number of clicks you can expect for position #3 in Yahoo or #7 in MSN? Wonder no more... SEO Scoop derived data for Click-Through-Rates (CTR) of top 10 search results based on data from AOL. Total Searches:9,038,794 Total Clicks: 4,926,623 Click Rank1: 2,075,765 Click Rank2: 586,100 = 3.5x less Click Rank3: 418,643 = 4.9x less Click Rank4: … [Read more...] about Estimated Click Rates for Top 10 Search Results